Microsoft: It is necessary for Xbox One games to be censored in China!
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Yesterday afternoon, Microsoft held a pre-ChinaJoy press conference in Shanghai, officially confirming that Xbox One will be launched in China on September 23 this year. What made players even more excited was that they saw the debut of international first-line masterpieces including "Assassin's Creed", "Halo" and "Titanfall" at the press conference, which seems to mean that players no longer need to worry about the future domestic Xbox One game lineup. However, is this really the case? After the press conference yesterday, the domestic A9VG community conducted an exclusive interview with Yusuf Mehdi, Vice President of Microsoft, Xie Enwei, General Manager of Microsoft Xbox Division in China, Tao Mingcheng, President of BesTV, and Huang Sijun, Vice President of BesTV. Below we list some of the issues that players are most concerned about. The first is the issue of game content being locked. Late yesterday, there was news that JD Mall clearly wrote the slogan "Games are not locked to regions" on its mobile client Xbox One pre-order page, but this has not been officially confirmed by Microsoft and BesTV. Yusuf Mehdi of Microsoft responded very tactfully: "Xbox Live will still be a global network in China. Chinese players will be able to play online with players from all over the world on Xbox One. Regarding games, we choose to cooperate with BesTV and the Chinese government in China. We will only introduce games that can be approved by the Chinese government. So, although players can connect with Xbox Live friends from all over the world, Xbox Live in China only provides approved content." Having said that, I believe everyone has understood that Xbox One games still cannot escape the review when entering China. Will a large number of game works be rejected because of this? The good news is that Microsoft wants all its works to enter China, but the bad news is that if you want to enter China, you must submit for review and then make changes to the inappropriate parts. "Our cooperation with BesTV and the Chinese government is still in its early stages. At present, the feedback from China is very positive. In fact, we have submitted almost all the Xbox games at the E3 Electronic Entertainment Expo to the government for review and have received positive reviews. There may be some modifications, but we think they are all very reasonable. We will mark the errors according to the instructions and work hard for them to enter China." Yusuf Mehdi said. In addition, according to Yusuf Mehdi, "Some of the games we announced (at the press conference) have not yet passed the review. We are submitting these works to the Chinese government for review, and we believe that through the efforts of BesTV and the Chinese government, we are confident that all games will pass the review and be brought into China. In fact, some top game works, I'm sorry I can't reveal the specific names, have begun to exchange views on some issues in the review. These opinions are very reasonable. Because the government has some concerns, we will make some necessary technical adjustments. As I said before, we will work hard to bring all game works into China." Regarding Xbox Regarding the review of the entry of the Xbox One game into China, Xie Enwei, general manager of Microsoft's Xbox Division in China, added his own views, "In the past few months, we have discussed many topics about game content with the government. Through my experience, I feel that the government is very open and willing to understand what the story behind the game screen is. As long as it can be explained clearly, the entire communication is still very smooth. In addition, some of the changes mentioned by Yusuf before, based on all the content I have seen, it should be noted that these changes are very small. There will be no changes to the specific stories and scenes. We attach great importance to these because we know that the storylines and details in these top games are very important. We will modify some details to some down-to-earth expressions that conform to Chinese traditions." BesTV President Tao Mingcheng continued: "In the past year or so, we have been communicating and studying how to adapt to the government's review process. We believe that a very important point is that cultural understanding will affect the approval judgment. We have had a lot of exchanges with Microsoft recently. A few weeks ago, we discussed face-to-face how to discuss the stories of several special games at Microsoft. For example, some simple English descriptions may feel a little too bloody after being directly translated into Chinese. Chinese culture is very rich, and perhaps some minor adjustments can pass the review. Therefore, it is not about whether top games can be allowed to enter, but how to enter China. . Some are too bloody and revealing, so they are banned and need to be corrected. In other words, we strive to give domestic players the same top-notch gaming experience as the international version. In addition, we need to circumvent these problems and make some small adjustments. Through these adjustments, communication with government departments will be much smoother. The problem we need to solve now is communication. BesTV, Microsoft, and the government need to communicate and understand each other. In fact, from the perspective of the government, they hope to introduce good things to China, but they are worried about whether they meet the regulations. Through our communication and communication with government departments, we are making continuous progress in this regard. ” As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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