Cut the meat! Who did the big companies get rid of in 2015?

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At first, it was a popular commodity that everyone loved, but later it became a tasteless chicken rib, or even a burden that everyone hated - this is the real experience of many corporate businesses.

The trend of the times is surging, and the competition in the business world is so fierce that cutting off a business that the team has worked so hard to build actually requires quick decision-making and the courage to cut off one's own arm.

Let's take a look at who the big companies dumped in 2015 and which stars of yesterday have now become history.

1JD.com shuts down Paipai

On November 10 this year, JD.com announced that it would officially shut down the PaiPai.com service on December 31, 2015, and after a three-month transition period, it would be completely closed on April 1, 2016 and would no longer accept applications from new sellers.

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The Paipai official website has been cleared

Paipai is a mobile social e-commerce platform that connects sellers and buyers. It provides products including clothing, maternal and child products, food and beverages, home furnishings and consumer electronics. It was originally an e-commerce business of Tencent. Because Tencent invested in JD.com, it was treated as part of the acquisition transaction and sold to JD.com. This time, Paipai was dumped by JD.com again.

Tencent has been defeated time and again in the field of e-commerce. Its C2C PaiPai.com, B2C "QQ Mall", and "QQ Online Shopping" composed of B2C companies have all been unsuccessful. The micro-businesses on WeChat have also once become online bases for pyramid schemes. It seems that it really lacks a bit of e-commerce genes.

2 Baidu sells Qunar

On October 26, 2015, Baidu and Ctrip announced a share swap agreement, with Baidu exchanging its 189 million Qunar shares (178 million Class A common shares and 11 million Class B common shares) for Ctrip's additional 11 million common shares, thus becoming Ctrip's largest shareholder. On the day the transaction was announced, Baidu, Qunar and Ctrip's share prices rose by 5%, 22% and 8% respectively.

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Baidu invested in and acquired Qunar in 2011. When Qunar went public in November 2013, Baidu's book profit was as high as 471%, which was a very good return on financial investment. However, for Baidu, which is struggling to find an entry point in the mobile Internet era, Qunar's strategic position has declined. The merger of Meituan and Dianping has posed a certain threat to Baidu's O2O strategy and accelerated the merger process of Ctrip and Qunar. After the merger is completed, Baidu's financial report will remove the impact of Qunar's performance losses, which will ease the pressure on Baidu's profit margin. In addition, Baidu's resource support for Ctrip will support the increase in Baidu's tourism O2O transaction volume and bring huge traffic to Ctrip.

3 Danone sells off Dumex

On December 1, Mengniu and Yashili jointly announced that they had purchased Dumex China from Danone for HK$1.23 billion. At the same time, Danone will use the proceeds from the sale to subscribe to shares issued by Mengniu, the parent company of Yashili. After the cross-holding, Danone will use Mengniu to further seize the Chinese market.

Dumex's financial situation has not been optimistic in recent years. According to the data disclosed in this transaction, in 2012, Dumex's sales were 5.733 billion yuan and its net profit was 765 million yuan. However, in 2014, Dumex's sales were only 1.319 billion yuan and its net profit was a loss of 771 million yuan.

Dumex was once the most profitable brand under Danone and the only one of the four major brands under Danone that has a Chinese factory. However, in 2013, Dumex was unfortunately involved in the Fonterra botulism incident, and its performance has been at the bottom among the major brands since then. Danone made this move, perhaps to cope with the upcoming new milk powder policy. In the future, Danone will have more energy to expand its overseas business and enter the Chinese market through e-commerce channels to reduce market risks.

4 Meituan shuts down breakfast business

In late August this year, Meituan Waimai announced the closure of its breakfast business. At the end of last year, Meituan Waimai launched the breakfast O2O project, which was seen as a signal that Meituan was entering the niche catering O2O market and was also a core business that was highly valued. However, the average customer price of breakfast O2O was too low and the delivery cost was high. The discounts that Meituan enjoyed from breakfast merchants were not large in themselves, and the need to use subsidies to promote it meant that Meituan's gross profit margin was severely compressed, and the loss situation can be imagined.

It should be said that the current breakfast O2O market is still quite immature. In addition to Meituan, other platforms that have failed in the breakfast market include Dai'e, Baidu Takeout and others.

5 Wanda withdraws from KTV business

In the first half of 2015, Wanda Group reduced the scale of its department store and KTV businesses, the former by closing half of its stores and the latter by withdrawing completely.

On August 3, Wanda Group issued a statement saying that some Wanda department stores had incurred losses, and that adjustments to these stores were normal business practices for the company. However, due to the impact of national industry-related policies, the profits of chain-operated KTVs were very slim and were no longer suitable for a company of Wanda's size. "Wanda's withdrawal from KTV operations does not mean that Wanda Plaza will cancel the KTV format. Wanda is transferring the KTV stores of Da Ge Xing in various places to local capable operators on the premise of recovering its investment."

6 Lufax abandons P2P business

On March 18, Ping An of China announced that Lufax's P2P business will be integrated with Ping An Direct and Ping An Credit Insurance to form the "Ping An Inclusive Finance" cluster. Lufax will purify its function as a financial information consulting platform, build a distribution center for non-standard financial assets, and construct an open trading platform. Regarding Lufax's business adjustments, many industry insiders believe that Lufax wants to transform itself by divesting its P2P business, thereby accelerating its listing plan.

The P2P industry is currently in a period of reshuffle. The economic downturn, the lack of high-quality assets and the unclear regulatory details have indeed brought some pressure to the industry. With the clarification of regulatory policies and the general trend of mixed operations in the entire financial industry, a number of platforms with unclear positioning and lack of industry competitiveness will definitely die.

7 HP shuts down its printing O2O business in China

On November 6, HP's printing O2O Snapfish announced its closure. Snapfish was one of the first websites in the world to test the waters of printing O2O, providing professional printing photos, online photo sharing, and a series of customized photo gift services. Users have unlimited photo storage space. Public data shows that Snapfish has 40 million users and has saved 3 billion photos.

Ten years ago, HP spent $300 million to acquire Snapfish. Before shutting down its business in China, it had already shut down its printing O2O services in four other countries, including India. Coincidentally, the day after Snapfish was shut down, HP officially completed its spin-off and reorganization, with the new HP being divided into HP Enterprise, which focuses on enterprises, and HP Inc., which focuses on PC and printer businesses.

8 Samsung is preparing to completely stop its digital camera business

According to the Korean newspaper Asise, Samsung will completely shut down all digital camera businesses. All related developers will be transferred to the smartphone and medical departments. At the same time, Samsung has stopped all marketing activities, and its website samsungcamera.com has not been updated for several months.

It is reported that Samsung will not develop any digital camera products before 2016. Maybe in 2017 or later, Samsung will have plans to restart the digital camera business, but the only thing that can be confirmed is that the Samsung NX camera series has ended and has been completely discontinued. In addition, there is news from Spain and Portugal that Samsung cameras have completely disappeared from specialty stores. At least in Portugal, Samsung itself admitted that it will no longer sell any NX series products.