Changan Mazda MAZDA EZ-6 sets new value standard for new energy joint ventures, makes global debut at Beijing Auto Show

On April 25, Changan Mazda's first electric sedan, and also the first electric model of the joint venture brand based on the leading pure electric digital platform, MAZDA EZ-6 (hereinafter referred to as EZ-6), made its global debut at the 2024 Beijing International Auto Show. As a new model that deeply integrates the innovative achievements and car-making heritage of Changan Automobile and Mazda Automobile, two century-old automakers, in the fields of electrification, intelligence, design, control and safety, EZ-6 has established a new value standard for joint venture new energy with a number of first-time technologies and configuration advantages in the field of joint venture new energy sedans. The new car will provide both pure electric and extended-range power options and will be launched in 2024. Its arrival heralds that joint venture new energy has entered a new stage of breakthrough development.

[Changan Automobile President Wang Jun (6th from left) and Mazda Motor Corporation Chairman, President and CEO Masahiro Moro (7th from left) jointly attended the Changan Mazda 2024 Beijing Auto Show press conference]

Mazda: Deepening the Joint Venture Model 2.0 and Opening a New Era of Development

At this auto show, Mazda Motor Corporation Chairman, President and CEO Masahiro Moro attended the press conference and announced the future development strategy for the Chinese market. Since entering the Chinese market in 1992, the Mazda brand has sold more than 3.85 million vehicles in the domestic market. From the classic MAZDA 6 to MAZDA 3 and MAZDA CX-5, a series of best-selling models launched by Mazda are deeply loved by Chinese users. Facing the wave of electrification and intelligent development, Mazda and Changan Automobile continue to deepen their partnership, give full play to the advantages of both parties, and leverage Changan Automobile's core advantages in the fields of electrification and intelligence to empower Changan Mazda's deep car-making heritage and deepen the joint venture model 2.0. The global debut of EZ-6 also announced that Changan Mazda has become the "fastest joint venture brand to launch new energy smart products" in the new joint venture era.

[Mazda Motor Corporation Chairman, President and CEO Katsuhiro Moruro]

Following the global debut of EZ-6, the concept model of Changan Mazda's second electric car, MAZDA ARATA, also made its debut at the booth. The new car is aimed at "expanding the number of people who are actively moving forward and enjoying the present moment", and strives to create new value through in-depth "co-creation" with Changan Automobile. MAZDA ARATA has a stylish and noble appearance, and is designed for Chinese users who pursue avant-garde. The electric SUV developed based on the concept car will be mass-produced and put on the market in 2025, and will conquer the domestic new energy market together with EZ-6. From EZ-6 to MAZDA ARATA, the Mazda brand hopes to "create" a new era in the Chinese automobile market. President Masahiro Mao said: "Mazda attaches great importance to the cooperative relationship with Changan Automobile. We will jointly meet challenges and launch a new round of offensives in the Chinese market. Looking to the future, we will further explore win-win cooperation, work hand in hand, and launch the third and fourth new energy models. A new era for Mazda in the Chinese market is coming."

[MAZDA CREATE ARATA]

MAZDA EZ-6: Establishing a new value standard for joint venture new energy

At the press conference, Deng Zhitao, Executive Vice President of Changan Mazda Automobile Co., Ltd., opened Changan Mazda's new journey of fully embracing electrification and intelligence with the words "Hello, MAZDA EZ-6". EZ-6 also responded to the eager expectations of millions of users and Mazda fans at the scene and in the live broadcast room with a voice that is extremely technological and futuristic. In Changan Mazda's view, creating an excellent user experience is more important than blindly pursuing so-called technological leadership. Adhering to this concept, EZ-6 has a heart-pounding beauty, a "man-horse integration" driving feeling, a sense of intelligence at will, an ultimate sense of security, and a comfortable feeling of freedom in both movement and stillness.

First of all, the exterior design is heart-pounding. The product concept of EZ-6 is "Neo-Proud Coupe", which is designed for those who like cars, have aspirations for life, and want to enjoy driving confidently and stylishly in any scene. The design theme of EZ-6 is "Authentic x Modern", which combines the authentic Mazda "Soul of Motion" aesthetics with the modern sense of the electrification era, and finally presents a simple, smooth and stretched "fashion coupe style". Its styling is inspired by the legendary coupes in Mazda's history, such as MAZDA6, COSMO SPORT, etc.; similarly, color is also a part of Mazda's styling. EZ-6 launched two new high-end car colors for the first time - Streamer Gold and Moon Gray. Streamer Gold is inspired by the color of high-temperature molten copper. It is elegant, novel and has a high texture. In addition, copper has good thermal conductivity and is an ideal color for efficient electric vehicles. Moon Gray is mainly matte, while retaining the shadow contrast and gloss texture of metallic paint, showing a light and dynamic feeling. Both colors have fine metallic particles and Mazda's unique high-quality feel.

Second, the driving feeling of "man-horse integration". In the era of electrification, awakening the long-lost driving passion in the hearts of drivers is the dynamic development vision of EZ-6. Adhering to the driving pleasure of "man-horse integration", EZ-6 does not pursue extreme acceleration, but is committed to bringing drivers pleasure every time they turn, driving at will and with ease. The EZ-6 body has a perfect axle load ratio of 50:50, and with the chassis system carefully tuned by Mazda engineers, driving pleasure is within reach. EZ-6 is also equipped with the first intelligent electric rear wing of a joint venture new energy sedan, which provides downforce for the vehicle when driving at high speeds, making driving faster and more stable. In the era of electrification, EZ-6 is the "new E-generation cornering king".

Third, the sense of intelligence at will. The travel scene in the era of electrification is a deep interaction between reality and technology. EZ-6 is equipped with the first 14.6-inch high-definition LCD touch screen in a joint venture new energy sedan, and with the Qualcomm Snapdragon 8155 chip, it creates a smart cockpit experience for users that surpasses its peers, and the whole scene can be seen and said; in terms of intelligent driving, EZ-6 uses a combination of high-definition cameras and high-performance radars to provide safe and smooth driving solutions in three dimensions: "driving assistance", "danger perception" and "danger avoidance", covering 100+ high-frequency intelligent driving scenes at all times; 5 major intelligent parking functions can identify 150+ different parking scenes. Wherever you go, you will be given the happiness of steady control.

Fourth, the ultimate sense of security. All cross-level experiences should be based on safety. The high-strength steel proportion of the EZ-6 body reaches 66.25%, of which the top cover crossbeam adopts the world's highest strength cold-rolled steel of 1,500Mpa. The "all-steel cage structure group" of 7 horizontal and 5 vertical makes the passive safety of EZ-6 reach the pinnacle. In terms of active safety, the combination of high-definition cameras and high-performance radars can identify surrounding risks in all directions without blind spots at 360 degrees; in terms of battery safety, EZ-6 has passed rigorous verification with up to 20 times the national standard, and is resistant to impact, extrusion, fire and explosion. Thermal runaway, battery life, and battery cell status are monitored 24 hours a day. In the era of electrification, Mazda will continue to challenge the world's most stringent safety evaluation standards and continue to write a legend in the field of safety.

Finally, it is a comfortable space that allows you to move freely and quietly. EZ-6 is equipped with the first zero-gravity seat in a joint venture new energy sedan, so passengers of all sizes can find the most comfortable angle. The driver's seat is based on Mazda's ergonomic research results, and the wrapping feeling perfectly fits the shape of the human spine, so you won't feel tired even on long-distance driving. The luxurious panoramic skylight, ultra-quiet cockpit, and Sony's customized advanced surround sound system allow users to look up at the vastness of the universe and listen to the beauty of nature every time they take a short break to charge.

A good car with classic heritage must be built with the spirit of "making cars like art". In the future, EZ-6 will officially start mass production at Changan Mazda Nanjing Plant. The Nanjing Plant has nearly 1,000 senior manufacturing engineers with more than 10 years of experience, including many winners of "National Model Workers", "National May 1st Labor Medals" and "Nanjing May 1st Labor Medals". They use the deep car-making heritage and ingenuity of the joint venture brand to deeply empower the electrification and intelligent value of EZ-6.

In terms of product positioning, EZ-6 will anchor the joint venture new energy sedan market, providing users with a "third high-value option" for new energy sedans in addition to foreign and domestic brands. With EZ-6 as a starting point, Changan Mazda will bring together the design and technical strength of Changan Automobile and Mazda Automobile's entire system, as well as the world's leading intelligent technology advantages, to lead joint venture new energy vehicles into a new stage of value-added development, and continue to move towards the corporate vision of "the first joint venture new energy brand".

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.