CTR: Panoramic insights into the digitalization of car life in 2022

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Digitalization of car life: experience online, intelligent and automated car life

● Cars are an important part of the digital economy, and digitalization has penetrated into every aspect of users' car life.

● Platforms in all aspects of car life are accelerating the digitalization process to bring users more digital platform experiences, such as digital marketing, digital processes, digital products, digital interactions, etc.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Digitalization of car selection platform content

Further optimize and match user car information needs

Users continue to focus on leading automotive information platforms

● Among automobile information applications, DoCar, Autohome and Yiche ranked at the top in terms of the number of monthly active users, with a clear leading advantage.

● Compared with August 2022 , the number of monthly active users of DoCar and Autohome in September showed a high growth momentum, and users continued to concentrate on the leading platforms.

Data source: CCTV Finance: 2020-2021 China's Good Life Survey, Massive Arithmetic

The demand of the sinking market is gradually released, and the pace of user sinking of the leading information platforms is accelerating

● The sinking market has a huge user scale, and judging from the changing trend of the sales share of new energy vehicles, the demand for automobiles in the sinking market is gradually being released.

● The corresponding demand for automobile information will also increase. Comparing the data from 2021 and 2022 , the proportion of users in third-tier and below cities of leading automobile information platforms such as Autohome and DoCar have increased significantly.

Data source: CTR Xinghan- Mobile User Analysis System, Dongchedi "Insight Report on Consumption Behavior of New Energy Vehicle Users in Downstream Markets"

Data source: CTR Xinghan- Mobile User Analysis System, Dongchedi "Insight Report on Consumption Behavior of New Energy Vehicle Users in Downstream Markets"

Digital car purchase

The proportion of online automobile transactions has further increased

Multi-platform and multi-mode enriches users' online car-buying experience

● Different online car purchase service experiences are provided under different business models, including manufacturer direct sales model, comprehensive e-commerce platform entry model, O2O sales conversion model, vertical e-commerce B2C/C2C model , and C2B model. Users can choose a car purchase model that suits them better in a wider range.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

The used car market is recovering, and users' online transaction behavior is growing steadily

● With the release of policies and market demand, the used car market will continue to recover in 2022 on the basis of overall growth in 2021 .

● The increase in demand has brought about an increase in user activity on used car trading platforms. Data from CTR Xinghan- Mobile User Analysis System shows that from January to September 2022 , the overall monthly active user number of used car trading platforms showed a steady upward trend.

Data source: CTR Xinghan- Mobile User Analysis System, China Automobile Dealers Association, and public network data

The platform promotes " full process onlineization " , and the user activity of the leading platform is further improved

● With the advancement of the environment and technology, used car trading platforms continue to promote the implementation of users ' " full process online " functions and services, greatly optimizing users' online car purchasing and transaction experience.

● Data from CTR Xinghan- Mobile User Analysis System shows that the number of monthly active users of leading second-hand car trading platforms including Guazi Second-hand Car and Che300 showed a relatively obvious growth trend in 2022 .

Data source: CTR Xinghan- Mobile User Analysis System

Digitalization of car use

Enjoy a smart and convenient car life

Map services have become a rigid demand. The platform improves navigation accuracy while expanding service boundaries

● The in-vehicle navigation system, which continuously improves navigation accuracy through 3D vision, city-level immersive navigation, lane navigation, and AR navigation, also continuously expands the service boundaries through real-time public transportation, parking services, refueling and charging, allowing users to enjoy a richer driving experience.

Data source: CTR Xinghan- Mobile User Analysis System

In-car entertainment and office system creates the third living space for car owners

● With the upgrading of in-car entertainment systems, the in-car entertainment systems have become more abundant, such as in-car music / radio , in-car games , in-car movies and TV , in-car karaoke , in-car office , etc., and consumers' in-car lives are becoming more and more abundant.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Aiming at the problem of " difficult parking and finding a car " , smart parking improves the user's parking experience

● Map platforms and parking vertical platforms continue to promote the integration of functions such as intelligent parking recommendation , intelligent parking navigation , intelligent parking fee collection , and intelligent car search in parking lots to enhance the parking experience of car owners.

Data source: 2022 Car Life Digitalization Panoramic Insight Report (ranking in no particular order)

Digitalization of life behind the car

Full-process digital online service experience

Intelligent and efficient service experience throughout the entire refueling and charging process

● Refueling and charging are basic consumption for car use, and refueling and charging platforms continue to enrich the consumer experience.

● While providing guidance at the station, efficient refueling and charging, and seamless payment, boundary services such as car washing / repair and maintenance / insurance / shopping are constantly expanding, allowing consumers to experience a full-process intelligent and more efficient refueling and charging service.

Data source: CTR Xinghan- Mobile User Analysis System

Full-scenario closed-loop service, providing a more extreme car repair and maintenance experience

● Repair and maintenance are an important part of consumers' continued use of their cars. Repair and maintenance scenarios are constantly upgrading to provide a smoother online and offline experience, making users' " after-the-car " life consumption more extreme.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Build a digital community and upgrade the smart interactive life experience of cars

● With the advancement of technology and algorithms, the functions and services of the automobile community are also constantly being optimized and iterated. The communication between users and cars, users and brands, and users themselves has become more intelligent, efficient and vivid. More and more automobile brands are providing users with and upgrading smarter automobile interactive life experience platforms.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Digitalization Trends in Car Life

Trend 1 : Providing more personalized services based on user and scenario differences

● Different people have different needs. Different users have different car life needs in different scenarios, and the same user has different car life needs in different scenarios. The platform provides more personalized services in content supply and function point implementation based on the differences, which not only increases the utilization rate of functional services, but also greatly improves user satisfaction.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Trend 2 : Cross-scenario linkage, real-time and efficient interaction with other life scenarios

● With the development of technologies such as the Internet of Things and mobile communications, some cars have now achieved real-time linkage with some functions in scenarios such as home.

● In the future, further promoting the linkage between the " third living space " in the car and other scenes and realizing real-time and efficient interaction of multiple functions and multiple scenes will become an important trend in the digital development of automotive life.

Data source: 2022 Car Life Digitalization Panoramic Insight Report

Trend 3 : Create a super APP , build a car life service ecosystem, and achieve a consistent user experience

● Based on the user's car life scenarios, we provide users with a one-stop solution for car purchase and car use, provide highly focused and professional services in the process of communication, feedback and actual completion of each aspect of the user's car life, and achieve a consistent experience.

Data source: 2022 Car Life Digitalization Panoramic Insight Report