Why does Samsung make its phones curved?

Samsung's new Galaxy Note Edge has attracted everyone's attention. For many readers who have watched the press conference or watched reports, you may only remember three words - curved screen.

In fact, Note Edge is not Samsung's first curved screen phone. Last year, Samsung launched a GALAXY Round, which has a curved design on both sides. And the G Flex phone launched by LG last year also uses a vertically curved screen.

Since OLED panel technology is mainly in the hands of Samsung and LG, South Korean companies, they are also actively exploring the application of OLED flexible screens to electronic devices, such as smartphones.

However, Samsung's innovation this time is that the phone is divided into two screens, a 5.6-inch front screen and a 0.1-inch side screen.

The side screen of Note Edge can be regarded as the second screen of the mobile phone, which can be used to improve the efficiency of users using the mobile phone. It can also bring users a novel user experience without occupying the display area of ​​the main screen.

Users can customize their favorite functions and apps on the side screen, thus realizing many functions.

The functions that can be realized at present are as follows:

1. When the main screen is not activated, you can view customized functions such as calendar, messages, incoming calls, emails, etc. by sliding the side screen left or right.

2. When watching a video on the main screen, the right screen can be used to receive messages and calls without having to exit the video. This is the advantage of dual screens.

3. You can change the screen brightness, adjust the volume, switch music, etc. directly on the side screen.

4. The side screen can be customized with interesting wallpapers.

5. Save space on the phone's main screen by integrating some buttons into the software and the curved screen. For example, when taking photos, you can achieve full-screen framing, and the photo button can be used on the rightmost curved screen.

6. When switching to landscape mode, the curved screen can be used as a tab bar at the top of a web browser on a PC, so that the main screen can be fully loaded with web pages.

Although the icons on the curved screen appear small, they do not look difficult to see due to the high resolution. The curved screen will also open SDK to developers to realize more functions. If the application ecosystem can be established, the side screen will play a better role.

However, the curved screen of Note Edge has also been criticized by many people, such as "a disaster for left-handed people", "inconvenient to apply the screen protector" and "may cause accidental touches".

For Samsung, the launch of Note Edge has already created topics and gimmicks, and at least it has been eye-catching in public opinion.

People often think that Samsung is an imitator and follower, but this time Samsung is ahead in the curved screen mobile phone. In this way, Samsung is sending a signal to the outside world: Samsung is not just following others, but also capable of innovation and catering to consumer needs in design. This has certain significance and role in reshaping Samsung's brand image.

If curved screen mobile phones become a trend, then Samsung can say that it is the "founder".

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.