From the five-seater version of the Q-M9 to the coupe SUV of the Zhijie R7, Hongmeng Zhixing, which has entered its explosive period, has all

On September 10, Huawei released a three-fold screen mobile phone with a starting price of 19,999 yuan, which quickly attracted the attention of the entire network. As of now, the number of reservations has exceeded 4 million, making it another phenomenal product created by Huawei.

Perhaps the halo of this phone is too strong, so that the Hongmeng Zhixing Wenjie M9 five-seater version and Zhijie R7, which were unveiled at the same press conference, seem a little dim. In fact, Wenjie M9 five-seater version and Zhijie R7 are both heavyweight models that can influence their respective market segments.

There is no need to say much about the strength of the Wenjie M9. From April to now, the average monthly sales of this car have exceeded 15,000 units for five consecutive months, making it the best-selling large SUV in the history of the Chinese auto market.

More importantly, the average price of this car exceeds 500,000 yuan, and it is competing head-on with the million-level luxury SUVs from Mercedes-Benz, BMW, and Audi in the high-end market.

However, many consumers have another expectation for the five-seater version of the Wenjie M9, which previously only had a six-seater version. The advantage of the six-seater version is that it can accommodate more people, has more flexible space, and allows people to lie down and rest in the second row, but there are also a group of potential users in the market who only have two or three people in their daily car, so they hope to give up one seat and one row of seats in exchange for more spacious rear space and trunk space.

This is the important reason why Wenjie launched the Wenjie M9 five-seater version. It has already established a dominant position in the large SUV market. The launch of the five-seater version is to, firstly, tap into the user base; secondly, extend the advantages of the model and accurately position market demand.

The five-seater version of the M9 has a body length of 5230mm and a wheelbase of 3110mm, which is consistent with the six-seater version. However, due to one less seat, the three rows of seats become two rows of seats, so the effective space in the car is expanded to 3500mm, and the second-row legroom is expanded to 1985mm. After the rear seats are folded down, the trunk volume is also expanded to a maximum of 2122L.

At the same time, the five-seater version of the Wenjie M9 is also equipped with a multifunctional armrest with a width of 255mm and a dual electric four-way adjustable leg rest in the back row, with a maximum adjustment range of 75 degrees, further improving the riding comfort.

The five-seater version of the Wenjie M9 also offers a special double sliding rail configuration on the trunk. Users can choose to install solid wood pallets and high-quality storage boxes, which not only increases the playability of the trunk, but also brings a stronger sense of ceremony.

The designs of the Wenjie M9 five-seater version have a common purpose, which is to enhance the driving experience of high-end users. The starting price of this car is as high as 469,800 yuan, targeting high-end customers with the strongest spending power in China, and it must be improved in details to be recognized.

In terms of basic performance, the five-seater version of the M9 has also reached a very high level. In this car, you can see various core functions such as HUAWEI XPIXEL megapixel smart projection headlights, Hongmeng 4.0 smart cockpit, HUAWEI ARHUD head-up display system, Huawei Qiankun ADS 3.0 advanced intelligent driving assistance system, Huawei Tuling smart chassis, Huawei Jujing 800V high-voltage electric platform, etc.

It is well known that domestic cars like to pile up configurations, but stacking configurations also has levels. Ordinary, mindless stacking of configurations is difficult to be recognized by users. The configurations piled up on the five-seater version of the M9 are first-class in the industry, especially the smart cockpit and smart driving. It will be difficult for there to be competitors in the short term.

Before the appearance of the five-seater version of the Wenjie M9, the high-end market with a price tag of more than 500,000 yuan was completely controlled by foreign brands, and domestic cars had no say at all.

However, starting with the M9, this history has come to an end. The launch of the five-seat version marks the further enhancement of the competitiveness of the M9, and Hongmeng Intelligent Driving has officially established itself in the high-end market, becoming a landmark event in the rise of Chinese new energy vehicle manufacturers.

Compared with the five-seater version of the M9, the R7, which Huawei has started pre-sale, is positioned lower, with a pre-sale price of only 268,000 yuan. If the five-seater version of the M9 is aimed at the high-end market of more than 500,000 yuan, the R7 is aimed at the mid-range SUV market with more intense competition.

Zhijie R7 has another special identity. It is the first coupe SUV of Hongmeng Intelligent Driving.

Coupe SUVs are young, fashionable, sporty and so on. Although the overall market size is not high, it has a high degree of attention. In the era of fuel vehicles, the coupe SUV market was basically dominated by models such as the BMW X6, but in the era of new energy, domestic brands have become the leaders, and the Zhijie R7 is a typical representative.

Zhijie R7 adopts a new design language. One of its design features is that the rear of the car is raised. At the same time, it also adopts the classic four-wheel four-corner design. The interior space, especially the second-row head space, has been significantly improved, thus solving the space design problem of conventional coupe-style SUVs.

Keeping the elegant appearance and solving some of the design problems of coupe-style SUVs is just the first step for the R7. Like the M9, the real core competitiveness of the R7 comes from Huawei.

The Zhijie R7 is also equipped with a "full range of products" from Huawei, and its intelligent cockpit, intelligent driving, power performance, chassis suspension and other aspects have reached the industry's first-class level. With these things, the pre-sale price of 268,000 yuan seems relatively affordable.

The purpose of Zhijie R7 is to attract young consumers. Among the current models under Hongmeng Zhixing, Wenjie M9 and Xiangjie S9 are aimed at the high-end market, and the users of these models are successful business people; Wenjie M7, Zhijie S7, Wenjie M5 and other models are mainly for family users, while Zhijie R7 is tailor-made for young consumers.

At present, other domestic manufacturers have not launched successful new energy coupe SUV models. On the one hand, this is due to insufficient brand influence, and on the other hand, their own technical level is still insufficient, making it difficult to capture this market.

The Zhijie R7 is different. It has various supports from Huawei. The competitive strategy of this car is not complicated. It is to make efforts in technology, experience, quality and other aspects to attack the market. It does not play tricks, but speaks with strength.

In fact, this is also the strategy of Wenjie M9, or in other words, both cars have obvious Huawei style.

Whether it is the high-end market of more than 500,000 yuan or the coupe-style SUV, domestic cars have rarely entered the market before, and it is not easy to win these markets. However, in the new energy era, Hongmeng Zhixing can use its strong overall strength to break through these markets and then take the lead.

The five-seater version of the M9 is the icing on the cake, while the R7 opens up a new front. If nothing unexpected happens, both models will achieve good market performance. But for Huawei and Hongmeng Zhixing, this may just be the beginning.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.