BlackBerry launches classic model again

"If you don't do it, you won't die" is one of the most popular sayings on the Internet. Countless GIFs let us understand the essence of this sentence. But in fact, this sentence can not only describe the actions of those foolish people, but also aptly describe those technology giants. As of now, BlackBerry is undoubtedly one of the "best" ones in doing it. With a sharp decline in market share, failure to build an ecosystem, and hesitation on whether to exit the smartphone market, BlackBerry has accelerated its pace of doing it again - launching the BlackBerry Classic smartphone.

Even Apple, after the release of iPhone 6, considered the situation and removed the iPod Classic, which was regarded as a classic by countless music lovers, from the shelves. What is the source of BlackBerry's courage and confidence in launching classic models? Is it still dreaming of counterattacking Apple and Samsung with classic models? Nokia has completely come to its senses and joined Microsoft, so BlackBerry should wake up.

Classic reveals a stale blackberry flavor

Not long ago, BlackBerry announced that it will release its latest smartphone, Passport. Although it looks strange, it still has a large screen, which is in line with the current trend of large screens. Although it will not make BlackBerry achieve glory again, it can at least keep it alive. Recently, BlackBerry was exposed to launch a smartphone codenamed "Classic", which is quite puzzling. Judging from the current exposed pictures and configuration information, Classic is a complete copy of BlackBerry's old-fashioned mobile phone.

BlackBerry Classic has many classic elements, such as trackpad, navigation keys such as send/end/menu and return, full QWERTY keyboard, etc. In terms of configuration, BlackBerry Classic is equipped with a 3.5-inch screen, 1.5GHz Qualcomm Snapdragon S4 processor, 2GB RAM, pre-installed BlackBerry 10.3 system, etc. To be frank, the old-fashioned appearance + outdated hardware configuration (only BlackBerry 10.3 system is new, but the market share is also pitifully low), makes Classic exude an old BlackBerry flavor from the inside out.

Trying to conquer the world with such an unchanging appearance will only lead to "death without a burial place". Apple has betrayed its own commandment that "3.5 inches is the most suitable size for human hands", constantly absorbing user opinions and following the trend of the times, and has launched increasingly larger iPhones. BlackBerry still clings to its own design that seems classic but should have been buried in the past, and can only be despised by users.

Continue to make money and "lick" loyal users

It is understood that the target users of BlackBerry Classic are those die-hard BlackBerry users who would never consider using other platforms. This means that BlackBerry is still imagining that it has a huge influence in the hearts of users and is still dreaming a self-deceiving dream. Can't BlackBerry see its own losses? Can't it see its own sharp decline in market share? Really don't understand why it is becoming increasingly weak?

Just a while ago, BlackBerry's current CEO Chen Shouzong said in an interview with Reuters: "If the mobile phone business cannot make money, I will not enter this field." This has proved that BlackBerry has lost confidence in the smartphone field. Although Chen Shouzong later overturned his own words-"I want to make sure that I have no intention of selling or abandoning the (BlackBerry mobile phone) business, and I will not do so in the near future. I know you still like BlackBerry devices." But it is the erratic behavior of BlackBerry's top management that makes users more and more disappointed. I secretly speculated that BlackBerry's launch of Classic is very likely to make a last-ditch effort. Anyway, it has fallen to this point, so it might as well risk its old face and "kneel down to lick" its loyal users, and maybe it can make a small profit.

Another theory is that BlackBerry Classic will be mainly aimed at enterprises and government departments, emphasizing security. But BlackBerry doesn't know that it is no longer popular with enterprise users and government departments? Many US government agencies have begun to purchase Android phones and iPhones in large quantities, and companies such as Ford have also continuously abandoned BlackBerry and switched to iPhone. Even if the iPhone broke out the "pornographic photos of Hollywood actresses" incident, BlackBerry's security may be valued in the short term, but it is obvious that the convenience of iPhone and Android phones far exceeds security in the minds of users - this is the trend of the times. BlackBerry Classic, which is destined to be just a money-making device, will not attract widespread attention from the market, but will only be a tool for BlackBerry to prolong its life.

Goodbye BlackBerry

While Apple, Google, Samsung, and Chinese mainland manufacturers have continuously launched cool smart terminals, BlackBerry has gone against the trend and launched such a model in the name of paying tribute to the classics. This is absolutely a rhythm of self-destruction, which has sounded the horn of BlackBerry's true demise. I think the launch of Classic proves that BlackBerry has exhausted its technical reserves, lost the motivation and ability to continue to innovate, and can no longer bring positive impacts to the progress and development of science and technology. The lack of innovation is undoubtedly a fatal blow to a technology company. BlackBerry is on the road to the grave, and the speed will be faster and faster. For BlackBerry, we can only say goodbye to it. I hope it can also find a backer like Microsoft to shine again in the future. No zuo no die, BlackBerry goodbye.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.