Smart wearables are just becoming popular, but are children's watches on the right track?

With the launch of a series of star products such as moto 360 and the leader Apple bringing Apple Watch into the public eye, smart wearable devices, after experiencing a controversial early development stage, have finally entered the relatively mainstream consumer market under the leadership of smart watches.

In addition to the smart watches that are currently stealing the show and have a "geeky" feel, some smart terminals targeting specific user groups have also followed the trend and "put on" the cloak of watches.

Among the wearable smart devices of domestic brands, "360 Children's Guardian" is a smart watch product for children. By understanding the product itself, we may also have a new understanding of children's watches, a new category of smart products.

What is the product like?

"360 Kids Guard" gives people the feeling that it is a children's product from the inside out. First of all, the design of the outer packaging is fancy enough, and it is completely a style that children like.

When you open the box, in addition to the product itself, the random accessories also include small items such as screen protectors, which is very thoughtful.

The watch itself has no obvious difference in shape and material from the common children's electronic watches in life, and it is not equipped with the "high-end" color display screen seen in other smart watches. The monochrome screen design makes people wonder whether this thing is really smart?

In terms of charging design, the watch uses a contact-type charging structure, and there is a QR code on the back for pairing with a mobile phone. The overall rubber material of the body feels relatively comfortable. Of course, this is also designed with the safety of children wearing in mind.

In terms of features, the main selling point of "360 Kids Guard" should be the "quadruple positioning" function of GPS+Wi-Fi+base station+sensor. For parents, they can use the mobile client to prevent their children from getting lost in crowded places. As for auxiliary functions such as "sports pedometer", they may not be of much practical use for active children.

Are children's watches on the right track?

Looking at the entire market of smart wearable devices, there are many manufacturers of smart watches, but in retrospect, brands that specialize in children's watches are not common.

Adding intelligence to children's watches seems a bit contradictory. Because smart products for children emphasize actual usage scenarios, it is impossible to add high-performance processors and power-consuming screens to children's watches to reduce the battery life of the products. If the children's watches do not look "smart" enough, or the smart features of the products cannot be clearly displayed on the surface like other smart wearable products, it will be difficult to stimulate consumers' desire to buy and use them, and it will be difficult to promote sufficient market demand.

As a pioneer of children's smart watches, "360 Child Guardian" takes into account the safety of children in public places in terms of functionality, and gives priority to children's use in the selection of materials. It can be said that the concept of the product is completely based on the perspective of children.

However, a children's smart watch truly developed for children does not look or feel very technological, and is difficult to appeal to people enough. The original intention of Lenovo and Apple iPad and other devices was also to allow children to play with them easily. In contrast, a children's smart watch that is acceptable to consumers may not be as simple as a children's watch with a changed internal structure.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.