Konka's feature film "Our Motto" is launched, focusing on cutting-edge technology to help the industry break through

Affected by factors such as the weak real estate industry and sluggish new consumer demand, the home appliance industry has entered a "stall" crisis in recent years. Data shows that China's home appliance retail sales in 2020 were 833.3 billion yuan, a year-on-year decrease of 6.5%. Except for a slight increase of 1.85% in the household appliances sector, all sectors declined, especially the "black appliances" sector, which fell sharply by 15.7% year-on-year.

At a time when home appliances are becoming smarter and TV display technology is iterating, industrial upgrading and enterprise transformation have become the key to breaking the industry's predicament. In this regard, Konka Group, as a veteran in the home appliance industry, has continuously increased its technology transformation strategy by comprehensively deploying the semiconductor industry chain and using technological innovation to help upgrade products, providing a new model for home appliance companies to break through.

Recently, Konka Group's 2022 brand feature film "Our Motto" was officially launched. Through the daily work of Konka's scientific researchers, it showed the public for the first time the semiconductor industry ecosystem built by Konka Group. It tells the story of Konka's R&D personnel's unremitting pursuit of scientific and technological innovation, and Konka Group's firm determination to make the semiconductor industry bigger and stronger, using the "Konka speed" to demonstrate to the world the huge potential of Chinese science and technology.

Focusing on ultra-high definition, Konka drives the industry to accelerate development

As a Sino-foreign joint venture in China, Konka has been working in the home appliance industry for more than 40 years.

However, the wave of smart TVs ten years ago also brought about problems such as diluted hardware profits, decreased TV power-on rates, and intensified industry competition. In the past two years, the exhaustion of the demographic dividend and the disappearance of the incremental market have further squeezed the survival space of color TV companies, and the industry has ushered in a new round of reshuffle.

In response to the industry's predicament, Konka chose to use technological innovation to drive product iteration, continuously accelerating the pace of research and development, and opening up a new blue ocean market by using display technology dividends that directly hit user pain points.

Against the backdrop of the color TV industry as a whole being mired in a homogeneous price war, Konka Group has relied on technological innovation to continuously break through the limits of TV display technology, delivering standards, technologies and ultimate products to the mid- to high-end markets.

As early as last year, Konka Group, together with China Central Radio and Television, Tencent Video and other CUVA (China Ultra High Definition Video Industry Alliance) members, led and launched the world's leading high dynamic range video standard "HDR Vivid", marking that China is no longer subject to foreign control in the field of high dynamic range image technology standards, and also promoted the overall accelerated development of related industrial chains.

During the two sessions last year, Konka Group was invited by Xinhua News Agency to jointly complete the application of "5G+8K" ultra-high-definition live broadcast, allowing users to experience immersive 8K display, supplemented by high-bandwidth and low-latency 5G technology, making "sharing the same moment across the world" a reality.

At present, the ultra-high-definition display industry has entered the fast lane of development. According to statistics from the China Academy of Information and Communications Technology, in 2020, my country's direct sales revenue from ultra-high-definition video production, network transmission, terminal presentation, core components, video services and other links exceeded 850 billion yuan, with a total scale of nearly 1.8 trillion yuan. The overall size of the market has far exceeded that of color TVs themselves.

Leading the technological revolution, Konka leads the industry to break through

As Japan and South Korea accelerate LCD overcapacity reduction, the color TV industry has also come to a crossroads in display technology. Currently, OLED is sought after by the high-end market due to its gradually improving yield rate and powerful pixel-level light control capabilities, but it is undeniable that OLED, as an organic light-emitting material, is at an inherent disadvantage in terms of brightness and lifespan.

Therefore, Micro LED technology, which combines the advantages of LCD and OLED technology, is hailed as the limit of 2D display technology and the best carrier for ultra-high-definition display. This brand story product also focuses on Konka's world-leading Micro LED technology research and development team, which has the one-stop full-process technology capabilities of Micro LED materials, processes, products, equipment technology development, project incubation, patent layout, etc.

While the feature film showcases Konka's R&D personnel's spirit of constant exploration and breakthroughs, we also see Konka's clear layout of the entire industry chain in the semiconductor field.

According to public information, Konka has currently established the world's first Micro LED full-process R&D and small-batch production line, completed more than 800 patent applications, and possesses a number of Micro LED core key technologies such as its own patented world-leading hybrid mass transfer technology, filling gaps in related fields at home and abroad.

In terms of product implementation, Konka Group has successfully developed the world's first Micro LED smart wearable microcrystal screen, the world's highest-definition 8K/4K Micro LED large-size display, the world's first glass-based P0.375 Micro LED display, the world's first flexible P1.2 Micro LED display, the world's leading Micro LED micron-level RGB and other products. It has entered the top camp of the global Micro LED track and embarked on a positive cycle from technological innovation to product power iteration, laying a solid foundation for breaking the current industry dilemma and welcoming the leapfrog development in the future ultra-high-definition era.

It is not difficult to see from the feature film "Our Motto" that under the continuous efforts of the "technology + industry + park" strategic layout and the efforts of a group of Konka researchers who are tirelessly cultivating cutting-edge technology, Konka Group has successfully transformed from a single consumer electronics manufacturer to a technology platform company. Konka Chongqing Optoelectronics Technology Research Institute has also become a bridge connecting academia and industry, continuously injecting innovative vitality into the industry. A group of high-tech industrial clusters are being formed around it, pointing out a path for the industry to break through technological innovation.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.