Why isn’t the Apple Watch called iWatch?
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Most of Apple's product lines are named "iXXX", whether it is "Apple iPhone", "Apple iPad" or "Apple iPod". When it comes to Apple Watch, the lack of an "i" even made many media ridicule it, saying that it "looks like a brainless watch". After its release in September last year, its peculiar naming method made the public guess even more. At the time, Reuters reported that Alan Lees, Apple's former brand strategy executive, said: "We have entered a new era. If we name it 'iWatch', it will give people an old-fashioned feeling. In addition, Apple Watch may form a product series like Macintosh." Now, the mystery has been solved: OMG Electronics (also known as "Gaudi Digital", a domestic manufacturer) has applied for registration of this trademark in September 2012. And the company also raised funds on the website Indiegogo to produce this "iWatch" between September and October 2012, with a goal of $100,000, but only raised $1,434 in the end, which naturally ended in failure, but the trademark rights have always been retained by OMG Electronics. The "iWatch" trademark has also been the subject of fierce disputes in other countries. A company called MZ Berger & Co. registered the trademark in June 2007, but was sued by Swatch on the grounds that the names were too similar and would interfere with Swatch users. In Europe, a company called Probendi has held the "iWatch" trademark since 2008, and announced on its official website that it would sue all infringing manufacturers in the region. It was reported that the reason why Apple Watch did not enter the Swiss market was also due to trademark issues. From iPhone to iPad, Apple has always faced the problem of trademarks being registered in advance. The iPhone was purchased from Cisco, and the iPad also went through a marathon lawsuit with a manufacturer when it entered the domestic market. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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