China Passenger Car Association: In September 2024, the sales volume of imported super luxury brands in China was 471 units, a year-on-year decrease of 47%.

According to recent news, imported luxury cars are becoming less and less popular in the Chinese market. Data from the China Passenger Car Association shows that the sales volume of imported super luxury brands in September was 471 units, a year-on-year decrease of 47%.

Among the sub-brands, Bentley had the highest sales, down 7% year-on-year to 229 units ; Ferrari and Lamborghini followed with 77 and 49 units respectively, down 21% and 20% respectively.

In addition, the import sales of Rolls-Royce, Maserati, Aston Martin and McLaren were 45, 38 , 26 and 7 respectively, which were also a significant year-on-year decline.

Among them, Maserati, known as the "Queen" of sports cars, plummeted 87% year-on-year in September . Rolls-Royce sold only 45 units in September. Although it was slightly better than Maserati, it was less than one-third of the same period in 2023.

The data from January to September this year is also not optimistic:

Bentley sold 1,952 units, down 60% year-on-year; Maserati sold 878 units, down 79% year-on-year , and it became the super luxury brand with the worst decline; Ferrari sold 674 units, down 44% year-on-year; Rolls-Royce sold 574 units, down 57% year-on-year; Lamborghini sold 433 units, down 48% year-on-year; Aston Martin sold 225 units, down 58% year-on-year; McLaren sold 26 units, down 88% year-on-year.

Zikuai Technology