Meizu Blue 3 mobile phone experience: Customization performance is not as good as customization standard? High-profile cut into the thousand-yuan phone market

In 2016, while major companies were still preparing for a new round of product competition, Meizu couldn't wait to start the first battle in early spring. Meizu's high-profile launch of Meizu Note 3 sounded the prelude to the Meizu craze in April, and the Meizu Pro6 flagship product update caused another wave. With the release of Meizu Blue 3, Meizu's product refinement and its intention to fully occupy the market seemed to be revealed. The three Meizu new product launches in January seemed to be deliberately declaring that instead of comparing the performance of mobile phones, it is better to customize the standards of mobile phones. As the final product of the April craze, Meizu Blue 3, which cooperated with Meizu Blue Note 3 and cut into the thousand-yuan market, exactly reflects what kind of standard customization of Meizu's entry-level products?

Fashionable appearance and excellent details

After unboxing, we can see that in terms of appearance, Meizu Blue 3 continues many characteristics of the previous generation. The polycarbonate shell has an excellent touch and the body is finely polished, which has become a highlight of the series since Meizu Blue 2. There are also a variety of colors to choose from, and the thinner body than the previous generation is also a feature of the Meizu Blue series.

Compared with the previous generation, the Meizu Blue 3 screen uses 2.5D glass, which feels more comfortable and fits better with the phone. The new UV coating technology makes the phone feel different and smoother, and is more scratch-resistant and has a higher gloss than ordinary polished shells. These two points are the important reasons why the overall appearance of the Meizu Blue 3 is outstanding.

In order to highlight the overall style, Meizu M3 adopts an integrated design, the back cover cannot be removed, and the card slot is arranged on the upper left side of the phone. The card slot is slightly protruding and feels loose when touched. Of course, this may be an individual case of the phone in my hand.

The volume button and power button are arranged on the right side of the phone, which feels good and the button size is just right. However, because the buttons are easy to press, I have accidentally triggered the side buttons many times during the experience stage, which is a problem for me who does not compromise when using mobile phones.

Meizu M3 still places the microphone port at the bottom instead of the back. This detail ensures that calls and audio playback are not affected when the phone is laid flat.

The appearance of the screen itself is also a regret that Meizu Blue 3 cannot match. The BM area has not been improved and cannot reach the level of the Note 3 in the same series. Is it true that judging the grade by the edge is one of the standards of the Meizu series? Speaking of Note 3, its more delicate metal shell craftsmanship is obviously more eye-catching than the later Meizu Blue 3, and the ladder-shaped grade ranking is evident.

Reasonable performance and well-matched

As a product of Meizu's mediation with other popular entry-level mobile phones, Meizu Blue 3 has most of the performance that this level should have. It has a built-in MT6750 chip with 8 A53 cores and a Mali-T860 MP2 GPU with a main frequency of 350MHz. Compared with the previous generation, the performance of Meizu Blue 3 chip has been improved to a certain extent, reaching the current mainstream level of the same price.

When playing large games like Real Racing 3 and Need for Speed ​​13, Meizu Blue 3 cannot meet all the needs of players. Although the game can be played normally, the game screen is not smooth enough and the sluggish screen can still be felt during the game. However, when playing popular mainstream games such as Clash of Clans: Royal War, using commonly used social software, and switching between multiple background operations, Meizu Blue 3 has sufficient driving ability, which is not inferior to its flagship products.

The 720P resolution of the screen is also very suitable for the MediaTek GPU. From the perspective of video playback, 720P is basically the standard configuration at this price. Considering that the Meizu M3 is aimed at the daily mobile phone user group, the 720P screen configuration is just right.

The power consumption of Meizu Blue 3 is not serious due to the performance of the screen and core. The power consumption is very small when used lightly, but it will be higher when playing games and playing recorded videos. The 2870mAh battery capacity is enough to support a whole day of normal use, which is a significant improvement compared to the previous generation. The only drawback is that Meizu Blue 3 does not support fast charging, which is probably a pity for heavy mobile phone users.

It is worth mentioning that Meizu M3 inherits the brand's high requirements for camera pixels: 13MP rear + 5MP front camera configuration with phase focus function. In terms of pixel level alone, it is at the same level as mainstream mid-range products such as Huawei P9.

3D touch and fingerprint recognition are quite popular nowadays, but the Meizu Blue 3, which looks quite stylish, has neither of these two functions, and compared to its predecessor, the Note 3, the Meizu Blue 3 does not have fingerprint recognition, which may be the result of a trade-off between Meizu's internal products.

The Flyme 5.1 system on the Meizu Blue 3 is a deeply customized system based on Yun OS. It is not much different from the previous Flyme version and still has a simple flat design style. It retains some practical functions of the native Android system. Whether you are a new Flyme system user or a long-term user of Meizu series products, you can get used to this system naturally.

Accurate positioning and high cost performance

Speaking of cost performance, before studying Meizu Blue 3, we have to mention Meizu Blue Note 3, which was released at the same time. Meizu Blue Note 3 has a significant improvement over Meizu Blue 3 in terms of both manufacturing process and core performance. If the 200 RMB price difference does not affect the purchase decision, Meizu Blue Note 3 still has a slight advantage in cost performance. However, for young people who may not have sufficient funds, at the standard price of 599 RMB, Meizu Blue 3, which has a very targeted style and excellent appearance and performance, is quite attractive.

Meizu Blue series has always been the brand that Meizu focuses on in the 1,000-yuan market. Meizu Blue Note3 and Meizu Blue 3 further refine the 1,000-yuan market, raising the standard of 1,000-yuan phones to a higher level. The mixed products in the low-end market will be affected by this positioning refinement. Under this kind of market-cutting product refinement, the hard power of products will gradually be exposed to the industry and users. Quality, performance, and cost-effectiveness will become more realistic considerations for users to purchase phones. The ultimate beneficiaries will be users and products that truly take user experience into consideration.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.