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Lei Jun, the founder of Xiaomi, once said a famous saying: To start a business, you have to be a pig standing on the wind. If you stand on the right wind, the pig can fly. This sentence has quickly become a buzzword in the venture capital circle and one of the most important footnotes of "Internet thinking". All walks of life, especially traditional industries, are actively looking for wind outlets, and everyone hopes to become the next "flying pig".
Who will be at the forefront of the trend in 2014? What are the opportunities worth taking? Which “pigs” can take the lead?
It is believed that the intelligentization of home appliances has become a new trend and one of the hottest topics in the current home appliance industry. Major home appliance manufacturers are also eager to try and have chosen intelligent strategies, as if they would not be able to keep up with the times without transformation.
Unfortunately, the intelligence proposed by most manufacturers is more of a hype. It will take some time to truly realize the concept of intelligence. And whether traditional non-smart home appliances, including air conditioners, can catch up with the "trend" of intelligence, they will inevitably need a new set of gameplay to seek a counterattack from their status as non-smart home appliances.
The home appliance industry is generally anxious
Recently, home appliance companies have launched new products to embrace intelligence. For example, TCL Group proposed the "double +" strategy of "intelligence + Internet" and "product + service", Midea released the M-Smart smart home strategy; Haier released the U+ smart life operating system, Konka proposed the "1+1 strategy" of Easy Terminal + Easy Platform; Hisense released a smart refrigerator equipped with NFC technology to build a "smart home".
After the wave of intelligence brought about by the Internet has conquered many traditional industries one after another, the intelligence of the home appliance industry has become a tough nut to crack. Everyone is trying to transform their strategies, but there has been a lack of clear direction and they are generally anxious.
It is found that the home appliance industry is currently discussing the intelligence of home appliances, and more and more home appliances are beginning to "go online", hoping to realize the intelligence of products through integration with the Internet and get rid of the label of "traditional home appliances". Unfortunately, these home appliances with the concept of "Internet of Things", like smart TVs, are basically in the embarrassing stage of "connected but useless".
Just as Dong Mingzhu, the chairman of Gree Electric and the "No. 1 air-conditioner manufacturer", had previously stated that the future development direction of the air-conditioning industry should be towards more energy-saving, environmentally friendly, diversified and intelligent directions, the industry viewed this as a lack of sufficient understanding of intelligence, especially the Internet, and that innovation was still based on minor repairs to the traditional model, lacking the sincerity to embrace the Internet.
On the other hand, Changhong, a "younger player" in the air-conditioning industry, recently proposed the "software + model" smart air-conditioning standard, abandoning the traditional "hardware + function" and building future home appliances into a whole through the network. It provides butler-style services with the support of big data cloud, becoming a new intelligent thinking model in the home appliance industry and a hot topic.
Standing at the Wind's Door: Can the Air Conditioner Fly?
"Intelligence" has become one of the hottest keywords in the home appliance industry this year. According to AVC data, the total value of my country's smart home appliance industry was 100 billion yuan last year. It is expected that by 2020, this figure will increase by about 10 times to about 1 trillion yuan.
The wave of intelligence is sweeping across the country. For the home appliance industry, including air conditioners, it is obviously a once-in-a-lifetime development opportunity, but it is also a challenge with an extremely high risk factor. Home appliance companies are standing at the forefront of the trend. Some companies can take off, but some can only fall vertically and are on the verge of decline.
Taking the air-conditioning industry as an example, air conditioners have been around for more than a hundred years, but the product form has not undergone revolutionary changes, and there has been no major breakthrough in technical principles for a long time. The disruptive impact of intelligence on it is obvious. The industry recognizes that intelligence will become the future development trend of the home appliance industry, including air conditioners, and it is obvious that intelligence will be a subversion of the entire air-conditioning industry.
Changhong has recently become a pioneer in embracing intelligence. They believe that smart home appliances should no longer be isolated individuals, but should be high-IQ robots that have complete elements of human-computer interaction interfaces and can interact with humans in a friendly manner.
The CH i Q smart air conditioner recently launched by Changhong has verified this point, making the air conditioner no longer a tool in the traditional sense, but an intelligent terminal that solves the relationship between people and the air environment. It focuses on the physical space, physiology, changes, and climate perception of consumers, pays attention to the relationship between human energy and scenes, and is based on human body state perception technology. It automatically matches different working modes according to different scenes, just like a waiter in a five-star hotel, subverting industry cognition.
The development of smart home appliances has shown an optimistic market prospect, but there are few bright spots. Many home appliance companies, especially those in the air conditioning industry, are hesitant and cling to traditional views, which makes them unable to take off in the midst of the wind of change. However, Changhong and others have the courage to make a radical change. Although the prospect of smart air conditioners cannot be fully predicted, this courage to subvert and change is enough to make Changhong "soar into the sky".
As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
