Jia Yueting counts to "3" and LeTV's "super phone" is ready to be released

January 7 (Reporter Zhang Xiaodong) A company that has already entered the smart ecosystem must have a smartphone of its own brand.

After launching a discussion on the topic of "super phone" on Weibo, on January 6, LeTV CEO Jia Yueting once again revealed LeTV's latest developments in making mobile phones on Weibo. Behind a huge number "3", there seems to be more meaning.

3 "certain" goals aiming at the third pole of the mobile phone world

Jia Yueting pointed out that LeTV must adhere to three "musts" in making super phones, namely, it must create unique luxury products and ultimate user experience; it must go beyond the inherent concept of mobile phones and become a mobile Internet ecosystem; and it must create a new model to create higher user value and promote industry progress.

Just like LeTV's unique video services and super TV products, the three seemingly simple "musts" also reflect that LeTV's views on mobile phone products are different from other brands in the industry.

There is no screen size and resolution, no processor frequency and core count, no "leaked" or "guessed" price, and nothing even tells us whether this super phone can be considered an "artistic journey of a piece of steel plate."

The first information LeTV revealed was that it would use mobile phones as the entry point to build a mobile Internet ecosystem and make mobile terminal products a part of the LeTV ecosystem. It would make smartphones, which are becoming increasingly homogenized at this stage, personalized and reflect this in both product positioning and user experience.

Looking at the current mobile phone market, Apple and Samsung occupy a large pole of the mobile phone industry with their complete industrial chain structure and huge user groups, while manufacturers represented by Xiaomi, which rely on hardware and price wars to attract attention, are at the other pole of the mobile phone industry. This time, LeTV, which is guided by innovative models and building an ecosystem, is undoubtedly aiming at the third pole of the mobile phone industry. That is, the mobile phone is not only an independent individual, but also an important part of LeTV's smart ecosystem.

Therefore, the "3" that Jia Yueting showed may not simply represent three "musts", but also symbolizes another form of survival for mobile phone products after traditional channels and Internet models, the third pole of the mobile phone market.

Has the information released by LeTV mobile phone been revealed?

When it comes to numbers, people will more or less think of the connection with time, and the picture accompanying Jia Yueting's Weibo also seems to imply time information related to LeTV mobile phones.

The three solid dots and two dotted dots below the words "Super Phone" have led many people to speculate that the release time of LeTV's mobile phone will be March 5 or May 3. It is also very likely that the plan to release it in March and go on sale in May is also very likely.

And if this picture is really the first "preview" of the super phone, then the eye-catching "3" may also mean that LeTV, which is trying out mobile phone products for the first time, will release more than one mobile phone product for the first time.

Positioning at high, medium, or low levels? Having three different product features? Even three different operating interfaces, combined with LeEco's vision of building a mobile ecosystem, this is by no means impossible.

There are some more related to "3"...

LeEco's super phone is going to challenge "3" stars;

LeTV Super Phone will be equipped with a "3"K resolution display;

LeTV Super Phone will be a "3" system device;

LeTV Super Phone can realize the "3"-sided projection function as shown in the previous promotional video...

As a super phone that is different from ordinary smartphones, we have reason to have more speculations and expectations about LeTV. Regarding the number "3", there are various ways of playing and functions waiting for LeTV to make a subversion in the mobile phone industry.

We can also foresee that after the appearance of this big number "3", the day when the source of LeTV CEO Jia Yueting's Weibo will change from iPhone 6 Plus to "LeTV Super Phone" will not be far away.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.