You would never guess: These people love to spend money on Apple
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Apple has now become a global trend brand with a total of 1 billion activated devices. Specifically, these devices include iPod touch, iPad Air, iPhone 6/6s, iPhone 5/5s, MacBook, MacBook Air, MacBook Pro, etc. More than half of American households have at least one Apple product. Apple's products are unique in design, workmanship, and marketing, which makes them increasingly popular among the fashion crowd. Crittercism's survey shows that techies also love Apple, especially in San Francisco and New York, where there are many techies using Apple products. 80% of techies in San Francisco choose iOS devices, but in cities where techies are not concentrated, such as Phoenix and Detroit, there are more Android users. But the results of a recent survey are a bit surprising and different from the situation described above. Slice Intelligence found that the people who spend the most on Apple products in the United States are those over 65 years old. From October 2014 to September 2015, these people spent an average of $976 on Apple devices, which is higher than the national average of $788. The survey found that consumers spend more on Apple products with age - perhaps because the older they are, the more disposable income they have - and that male consumers spend much more on Apple products than female consumers. Men spent an average of $897, while women spent $633, with women aged 18-24 spending the least. Slice believes that older consumers may spend so much on Apple products because they are in the latter half of the Apple product adoption curve. This group of consumers may be buying Apple products for the first time, or they buy Apple products for gifts. The survey also found that older consumers are the largest group of iPad consumers, while people aged 25-34 are more likely to buy iPhones and Macs. Another survey by Consumer Intelligence Research Partners showed that about half of iPhone buyers are repeat customers who choose to upgrade their iPhones again. The survey also found that Apple is much more attractive than Samsung, and users who abandon Samsung for iOS are three times more likely to abandon Apple for Samsung. Currently, iPhone sales in the Chinese market are the highest in the global market, making it one of Apple's most important markets. Apple's product sales in the US market account for 1/3 of total sales, and Europe, the Middle East and Africa account for 22%. In the Asian market, iPhone has the highest market share in Japan. A company like Apple attracts many different types of consumers, and if Apple wants to stimulate iPhone sales, they have to pay special attention to how to entice these consumers to update or purchase devices.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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