What should I do if the Douyin showcase score is low?

There is no doubt that Douyin is a very popular short video app. A lot of people play Douyin every day, and there are also many people who want to make money by using Douyin’s window to sell goods. However, the ability to bring in goods depends on the reputation of the window display. Let’s follow Feng Chao from Dongguan to find out more!

1. What should I do if my reputation score is low?

The improvement of Douyin showcase reputation score is comprehensively evaluated from multiple dimensions, such as delivery speed, pre-sales and after-sales consultation, praise rate, and sales volume in the past 30 days. Therefore, in order to quickly improve the reputation score of Douyin showcases, all dimensions need to be taken into consideration. Of course, s orders can be improved. After testing, a new showcase account can increase its reputation score to above 4.8 points with 100-150 sales. Old showcase accounts need more sales to reach the corresponding score!

Selecting and selling more products with high positive reviews, low return rates and few complaints will help improve the reputation of the products.

2. Below what level will the current be limited?

There is a red line in Douyin’s reputation score - 4.2 points. When our reputation score drops below 4.2 points, traffic restrictions may occur, and there is no way to purchase Douyin’s official traffic when the score is below 4.2 points.

3. The composition of word-of-mouth.

1. The reputation of the goods sold is divided into a 5-point system, with a minimum of 3 points, to show that the more stars there are, the higher the reputation score.

2. The reputation score for products is calculated based on the weighted evaluation of the creator’s experience, logistics service, and service attitude when sharing products in the past 90 days. The more recent the data, the greater the impact on the score.

(1) Product experience: The rating is derived from the negative reviews and quality return rate data generated by creators sharing products in the past 90 days, and is calculated based on the author's comprehensive ranking in the industry based on basic personal indicators;

(2) Logistics service: The score is derived from the payment time data generated by the creator’s shared products in the past 90 days, and is calculated based on the author’s comprehensive ranking in the industry based on his or her basic personal indicators;

(3) Service attitude: The score is derived from the complaint rate, dispute responsibility rate, IM replies, and after-sales refund data generated by the creator’s sharing of products in the past 90 days, and is calculated based on the author’s comprehensive ranking in the industry based on his or her basic personal indicators.

The window display score indirectly reflects the merchant's ability to bring goods. If the score is too low, it means that the merchant needs a lot of improvement. You can improve this data from the main picture, details page, after-sales service and other aspects.