Dr. Mo, a leader in the technology industry: Why is Siri so stupid?
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On October 12, Walt Mossberg (nicknamed "Dr. Mo"), one of the most senior technology writers in the United States and a longtime friend of Steve Jobs, published an article in Recode, sharing his views on Apple's Siri voice assistant. He bluntly described Siri as "dumb" and pointed out that if Apple falls behind its competitors in AI, the consequences will be very serious. Mosenberg believes that Apple is wasting Siri's original leading advantage: "Competitors such as Google, Amazon, Microsoft, and Facebook are all busy deploying artificial intelligence, but Apple is still excited about adding Siri to sports, entertainment, and food ordering services. In fact, Siri has not made any progress in any new areas for a long time." When was the last time Siri surprised you? "I was exposed to Siri earlier than most people, back in 2009, two years before Apple acquired this third-party smart voice assistant and added it to the iPhone 4s," Mosenberg said in the article. "Now, you can see it on iPad, Mac, Apple TV, and even the latest wireless headphones AirPod and Apple's car software platform Carplay." As for artificial intelligence, Mosenberg believes that this is a market that Apple has to seize: "Artificial intelligence has become a vital factor in Apple's future high-tech wars, and this war has just begun: artificial intelligence will have natural conversations and will become a part of your home. It will be on your phone, in your car, and it will be everywhere. And Siri is Apple's leader in this field." Then he changed the subject and raised a few questions that hit the heart of Siri users: "But why does Siri still seem so stupid? Why are its capabilities so limited? Why does it often search for useless results? When was the last time Siri gave you a satisfactory answer or took an action that surprised you?" "At least for me, this hasn't happened in a few years. Siri's capabilities have been reduced to voice calls and text messages, and at most checking the weather. Of course, there are also users who use it to set alarms, take notes, find restaurants, etc., but these tasks can also be instructed with other functions, but they are just a little clumsy." No advantage in competing with rivals such as Amazon Echo In addition, Mosenberg pointed out that Siri has no advantage over a number of competitors. He said in the article that using the HomeKit platform language to operate home appliances is Siri's latest function. Users can use language instructions to "turn the lights to blue" and "turn on the water heater", but Amazon's Echo has already been able to achieve this function, and Amazon Echo, which saves buttons and wake-up steps, is faster and more convenient. He also did a comparative evaluation of voice assistants, saying that when the same language commands are input into Google Assistant, the response speed and content accuracy are much higher than Siri: "When I asked Siri who its boss Tim Cook is, it searched for Tim Cook's contact information in my phone. But when I asked Google Assistant the same question on Samsung S7, it understood my question and directly opened Tim Cook's Wikipedia homepage for me. Only when I asked Google Assistant to 'send an email to Tim Cook' will it use the search results of Siri." Mosenberg then started the angry complaining mode: "When I asked Siri how long my commute to work took, it said it didn't know where my office was, but I had clearly entered the company address on my iPhone; when I asked Siri on iPad what my next appointment was, it replied that it didn't understand my question, but Siri, which used the same Apple calendar, was able to answer clearly; when I wanted to check the photos I took in York, England last summer, Siri Mixed with photos I took in Yorktown, Virginia, USA; when I asked Siri where the photos of my daughter were, it told me that there were no such photos on my phone, even though I had just received two. " He summarized the reasons for Siri's "incompetence" - it failed to distinguish the overlapping parts of information, and could not provide you with information based on your frequency of use, which is far behind competitors in the field of voice assistants such as Amazon and Google. "Stupid" Siri cannot fully represent the level of Apple's artificial intelligence, but a shadow Despite this, Mosenberg also made a small "excuse" for Apple in the article, saying that Siri cannot fully represent Apple's current level of artificial intelligence. He cited several examples of Apple's good work in the field of artificial intelligence, such as Apple's latest operating system and applications can guess who the unsigned email is from; automatically mark your vehicle parking location on the map; calculate your commute time by the time your Apple watch is connected to the vehicle Bluetooth, etc. Even so, compared with the same type of products of its competitors, Siri's backwardness will not be good news for Apple. Mosenberg believes that with Siri's current level, it is not qualified to be Apple's leader in the field of artificial intelligence, and what it can do for users is too limited. "In this wave of artificial intelligence revolution, Apple cannot become a great company just by collecting user data and telling users what to do today. If Apple wants to succeed in this field, it needs to create features that users themselves have not thought of to please them." Mosenberg predicted at the end of the article with anxiety.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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