199IT original compilation As interest in internal combustion engine and hybrid vehicles rises, interest in battery electric vehicles (BEVs) remains muted in most markets. Consumer interest in full hybrid and range-extended technologies is growing in several markets around the world as consumers seek a ‘best of both worlds’ solution that delivers lower fuel costs and lower emissions without the need for charging infrastructure. Auto brand defections are on the rise in many markets around the world. In several markets, the proportion of consumers intending to change brand for their next car purchase increased year-on-year, indicating the need to build strong customer relationships, especially in developing markets where there is a large proportion of first-time car buyers. Self-driving cars are coming back into the spotlight, but consumer concerns remain. In some markets, the evolving regulatory environment governing the development of autonomous driving technology may make it easier to deploy autonomous fleets for both consumer and commercial applications, but more than half of consumers in India, the UK and the US remain concerned about the safety of autonomous vehicles. That being said, the integration of artificial intelligence (AI) into automotive systems to enable autonomous driving features is seen as largely beneficial, especially in the Asia-Pacific market. Car usage remains relatively high in many markets, but many of the younger consumers surveyed are more interested in mobility as a service (MaaS) than ownership. Half of consumers surveyed in India, Southeast Asia and the U.S. drive daily, and a significant portion of the 18-34 year olds surveyed are at least interested in giving up traditional car ownership in favor of autonomous vehicle-as-a-service (aMaaS) solutions.
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