Kuaishou Magnetic Taurus Brand Marketing Strategy Guide for Q1 2022

Kuaishou Magnetic Taurus Brand Marketing Strategy Guide for Q1 2022

With the rapid development of live streaming e-commerce, the Kuaishou platform has gathered a huge user base. In the past year, the number of brand merchants joining Kuaishou has grown exponentially, and Kuaishou has also become an important battlefield for brand merchants to grow their business.

Magnetic Taurus accelerates the business growth of brand merchants through four major advantages: public and private domain traffic integration, dual-version refined services, full-link marketing stratification and digital marketing insights.

At the beginning of the new year, Kuaishou Magnetic Taurus launched the "2022 Q1 Magnetic Taurus Brand Marketing Strategy Guide", which comprehensively interprets five major dimensions, including platform traffic trends, private domain fan growth strategies, short video sales strategies, live broadcast room operation strategies, and brand merchant policies, to accelerate the business growth of brand merchants and win a good start for them in the new year.

01Platform traffic trends

In Q1 of 2022, we ushered in many important nodes such as "New Year's Goods Festival, Spring Festival, Valentine's Day, Back to School Season, Goddess Festival", etc. This marketing guide focuses on several major marketing nodes in the first quarter of 2022 to help merchants predict the traffic trend of the platform, and conduct industry-specific traffic trend forecasts and investment recommendations. While welcoming the new year, it also opens a new chapter for merchants' business operations.

02Private Domain Fan Growth Strategy

In an era when user behavior is becoming increasingly complex and marketing channels are becoming increasingly fragmented, the importance of private domain operations has become increasingly prominent. The upcoming Spring Festival is the peak period of traffic on the platform. During this period, short video content can be used to operate private domains. Gaining a group of fans during the Spring Festival is a new idea that is more conducive to business growth.

03Short video sales strategy

Short video content can not only bring more fans to businesses, but also bring in a considerable amount of income for businesses. By selecting products that match the time nodes, producing high-quality materials, and accurately targeting target audiences for marketing and promotion, short video sales have also become a major channel for businesses to operate. For several important nodes in the first quarter, the platform also screened out products suitable for short video sales at each node, as well as high-quality material production methods, to help merchants conduct business faster and more conveniently.

04Live broadcast room management strategy

The operation of the live broadcast room is the most important business front for merchants. This strategy guide revolves around the four key elements of "people, goods, venues, and traffic". From product selection and venue selection before the live broadcast, traffic strategies during the live broadcast, data review strategies after the live broadcast, etc., it fully explains the live broadcast room operation strategy to merchants, allowing merchants to grow faster in the field of live broadcast e-commerce.

052022 Q1 Brand Merchant Policy

In the first quarter of 2022, the platform released the latest policies, covering daily policies and activity-based policies, and provided different support policies based on the launch scenarios and merchant growth stages. It hopes to help merchants grow and achieve win-win results through various policy supports.

Author: Magnetic Taurus

Source: Magnetic Taurus

<<:  Jia Zhen, "Little Red Book Merchant Camp No. 6"

>>:  Your guide to marketing trends for 2022

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