Full screen is popular, but are you still confused about this concept like me?

In the recent mobile phone circle, the word "full screen" has become popular. Almost all domestic and foreign mobile phone manufacturers have used this word as the standard for releasing new mobile phone products. For a time, full-screen mobile phone products have shown a blowout trend, just like fingerprint recognition, dual-camera photography, etc. in the past, it was very lively.

So, with a face full of question marks, I decided to figure out what a full-screen phone is and what kind of phone can be called a full-screen phone.

How did the “full screen” come about?

In fact, in the mobile phone industry, we have never heard of the concept of "full screen" before, but have always used the concept of "screen-to-body ratio". So before the term "full screen" became popular, most manufacturers used the screen-to-body ratio to flaunt their superb design capabilities.

It was Xiaomi that really popularized the term "full screen". This is not the first term Xiaomi has popularized. The previous "black technology" and "austenite 304" were all gimmicks created by Xiaomi for marketing, and these gimmicks were gradually adopted and accepted by the entire mobile phone industry.

At Xiaomi's press conference on October 25 last year, with the debut of the truly impressive product Xiaomi MIX, the term "full screen" also entered the public eye.

With the launch of many products such as Samsung S8/S8+/Note 8, Sharp AQUOS S2, Xiaomi MIX 2, and Apple iPhone X, full screen has gradually become the hottest buzzword in the current mobile phone circle. If a manufacturer does not launch one or two full screen mobile phones, it seems that it will become the bottom of the industry.

What is "full screen"?

After talking about the origin of full screen for a long time, what kind of mobile phone can be called a full screen mobile phone? In this regard, I looked up some information on the Internet (I searched Baidu like crazy).

The meaning of full screen is actually just what it sounds like: the front of the phone is all screen, which means that the screen-to-body ratio reaches 100%.

However, this standard is currently impossible for all mobile phone manufacturers to achieve. So judging from the full-screen mobile phones on the market, there are generally two standards that manufacturers use to identify their products as full-screen products: the screen-to-body ratio is more than 80%, and the screen ratio is 18:9.

However, these standards are not rigid. For example, the screen-to-body ratio of Sharp AQUOS S2 is 79%, and that of LG G6 is 79.1%; the screen ratio of Xiaomi MIX is 17:9, and that of Samsung S8 is 18.5:9.

Therefore, in the absence of standardized data and definitions, we can understand that a mobile phone with an ultra-narrow bezel and a front that appears to be mostly screen is a full-screen mobile phone.

It can be understood in disguise as putting a 6-inch or even larger screen into the previous 5.5-inch body. This is why full-screen mobile phones appear smaller with the same screen size.

If full-screen phones become popular, screen-breakage insurance will surely sell well.

Judging from the overall performance of the industry this year, full-screen phones will surely become more popular, and consumers will be able to see full-screen phones of varying prices, both small and large. However, due to the settings of the camera, earpiece and other components, these products may not be perfect, such as the "widow's peak", "bangs", "long chin" and so on, which are the most complained about now. Therefore, it is difficult for full-screen products with a true screen-to-body ratio of 100% to appear in recent years.

Putting aside the manufacturers' gimmicks, as an ordinary consumer, if you want to experience a better screen viewing experience, then full-screen mobile phones are still a type of product you can choose.

However, as the most fragile part of the entire mobile phone, the popularity of full-screen mobile phones will definitely usher in an era of "broken screens for all". Without the protection of the frame, the phone will shatter after falling to the ground in various postures. Those who want to try it out must be mentally prepared.

I think although it is difficult for us to predict the development speed and rules of full-screen phones, what we can predict is that with the hot sales of full-screen phones, screen breakage insurance will definitely sell well as well.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.