It doesn't matter if the brand is small, Lantu Zhiyin focuses on all-round leapfrogging, with 800V and intelligent driving as standard for 200,000 yuan

People often say that China's new energy vehicle market is very competitive, but to what extent? Here's a statistic: Currently, there are more than 30 models of relatively unpopular pure electric mid-size SUVs on sale by different brands, covering all price ranges, and all of them are quite competitive.

Despite this, this has not affected other manufacturers from entering this field.

Yesterday, Lantu's first pure electric mid-size SUV Lantu Zhiyin was launched. The new car has 4 configurations and is priced at 196,900 to 236,900 yuan. In such a competitive market, why did Zhiyin choose to come at this time? Where does the confidence come from?

Lantu Zhiyin adopts the family-style design language of Kunpeng Spreading Wings, with a closed front face and a through-type light strip, and also provides 7 more personalized body colors. It is still quite good-looking.

However, among the mainstream models launched by major domestic new energy manufacturers, there are very few that are not good-looking. It can be said that they are competing for beauty. It is unlikely that Lantu Zhiyin will gain a foothold in the market based on its appearance alone. Its real killer feature can be summed up in two words: leapfrogging - providing functional configurations that exceed its own price range and model positioning.

First of all, in terms of space, its body length is 4725mm, which is average among medium-sized SUVs, but its wheelbase reaches 2900mm, and the rear legroom reaches 969mm. Even people who are over 180cm tall will not feel cramped when sitting in the back row.

Let's take a look at the configuration. Generally speaking, new energy vehicles of this price range are equipped with Qualcomm Snapdragon 8155 chips, but this model is equipped with 8295P as standard for the entire series. The benefits are that the large screen is smoother, the entertainment function is stronger, the intelligent voice interaction system is easier to use, and it can also handle some complex commands.

For example, Lantu Zhiyin can provide users with a rest mode. After receiving the user's voice command, it will automatically adjust the seat angle, sunshade, music, etc. to a state suitable for the user; mothers with babies sitting in the front row can observe the status of the baby in the back row on the large screen through the camera in the car without having to look back frequently.

In addition, Lantu Zhiyin also provides a 15.05-inch OLED large screen, which is rare in the same class. In addition to the conventional functions such as listening to music, watching short videos, downloading commonly used apps, it also supports 3A games. The entertainment function obviously exceeds that of competitors in the same class.

Next is the performance in terms of intelligence. Pure electric models with a price of just over 200,000 yuan generally rarely provide advanced driving assistance functions, but the Lantu Zhiyin is equipped with an L2+ level driving assistance system as standard across the entire series.

The current connotation of intelligent driving is constantly enriched. In addition to the intelligent driving in the driving process that people are familiar with, it also includes intelligent driving in the parking process. Lantu Zhiyin provides a full-scenario intelligent parking function, which can be fully automatic parking, remote parking, tracking reverse parking and remote moving of the car.

It can be said that smart driving that does not require human control is not necessarily what consumers urgently need. When there is no smart driving function, normal people can still drive; but reversing and parallel parking are a hassle for many people, especially when encountering some narrow and irregular parking spaces, or in some very large underground parking lots or scenic area parking lots. It is very troublesome to park or find your own car. Then full-scenario smart parking like Lantu Zhiyin becomes very important.

Full-scene intelligent parking generally appears on high-end models and is relatively rare in the 200,000-level market, but Lantu Zhiyin has also brought these functions to entry-level models.

Finally, let's take a look at the power system. It is built on a full-range 800V high-voltage silicon carbide platform, with a range of up to 901km and a shortest of 625km. For ordinary consumers, the daily commuting mileage is only about 50 kilometers. In other words, Lantu Zhiyin can basically achieve a week of charging on a single charge, solving the more troublesome range anxiety problem of pure electric models. The maximum range of 901km is also rare among 200,000-level pure electric models.

In addition, Lantu Zhiyin also has a good performance in charging speed, with a charging speed of 515km in 15 minutes. In the current new energy market, being able to charge 200km in 15 minutes is already a good performance. The "leapfrog" of Lantu Zhiyin should be able to attract many users who are sensitive to battery life and charging.

In September 2024, the sales volume of the Lantu brand reached 10,001 units, entering the monthly sales club of 10,000 units for the first time since 2024, and the average selling price also increased to 336,000 yuan. Among them, the new Lantu Dreamer became famous for being equipped with Huawei Qiankun ADS 3.0 intelligent driving assistance system, contributing more than 5,000 sales in a single month, supporting half of Lantu's market share.

At present, the brand influence of Lantu is still relatively weak, and its product lineup is relatively thin. 91che believes that this is why it needs to take a leapfrog approach to bring users higher cost-effectiveness and thereby attract more users.

This is the product idea of ​​Lantu Zhiyin, which uses "cross-level configuration" as a selling point to attract users. Lantu will certainly not give up the high-end market of more than 300,000 yuan, but it will also strive to win the popular market of more than 200,000 yuan. Finally, the question is, if you have a budget of 200,000 yuan now, would you choose it?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.