Are knockoff phones dead? The 750-yuan iPhone 7 is still selling well
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Recently, Lei Jun said in an interview during the Two Sessions that in the past five or six years, Xiaomi and its peers have almost eliminated all copycat mobile phones. Today, domestic mobile phones have an increasingly higher market share and are becoming more and more competitive in the world, so we have seen huge opportunities that consumption upgrades have brought to Chinese companies. Indeed, as domestic mobile phones gradually become stronger, the market for knockoff phones has become smaller and smaller. Nowadays, high-quality thousand-yuan phones such as Redmi and Meizu are getting better and better, and the price is only 600 to 700 yuan. I really can't think of any reason to buy knockoff phones. But the fact is that knockoff phones have not disappeared, and there is still a market. According to the IT Times, there are still about 3% of knockoff phones in the domestic market. "Many people refer to knockoff phones as miscellaneous or unbranded phones produced by small manufacturers. In the knockoff phone report we made, knockoff refers specifically to fakes that imitate genuine phones ." Pei Zhiyong, the author of the "China Shanzhai Mobile Phone Research Report", said. The monitoring data in recent years shows that fakes have always accounted for about 3%-4%, which is a sampling result for the entire market. When searching for keywords such as "shanzhai fine imitation Apple" on Taobao, it was found that although some keywords were blocked, after changing "fine imitation" to "exquisite imitation", knockoff phones still appeared. After investigation, it was found that the high-end imitation iPhones currently sold on the market are still very popular. The most expensive high-end imitation iPhone 7 Plus 128GB version is priced at 950 yuan, and the cheapest iPhone 5s 16G version is only priced at 380 yuan. If you only look at the appearance, these high-end imitations are completely indistinguishable from the real thing. The system interface looks the same as iOS and even supports 3D-touch. It is reported that these high-end imitation iPhone 7 chips use MediaTek MT6592, do not support full network access, have 4GB of memory, a 12-megapixel rear camera, a 5-megapixel front camera, and a screen resolution of 1920×1080. Although the system is Android, the interface icons are designed to look like iOS. You should know that MT6592 is a product from three years ago, so the cost is very cheap. Even if it is sold for 750 yuan, these high-end imitation iPhone 7s are still very profitable . Although the Redmi 4X, which is currently priced at 699 yuan, has much better performance than it, it satisfies the vanity of some cash-strapped users. Therefore, merchants have also seized this point and are still profitable.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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