LeTV's new full-screen split Unique65 first experience: Re-creating the benchmark of innovative technology

Liang Jun, president of LeTV Zhixin, once said that LeTV does not intend to make the first TV for losers. Just like the previous uMax series, which focused on bigness, its target audience is winners in life, while the latest Unique series provides an ideal high-end choice for those who pursue new technology.

The emergence of the two concepts of full screen and new split has once again enabled LeTV Super TV to achieve new breakthroughs in product form. After experiencing LeTV's full-screen new split Unique65, the unique feeling behind Unique gives the product a completely different charm.

Split TV evolves again

While making the screen thinner, it also takes into account hardware performance and sound quality. Split design has become the general trend of the future TV industry. LeTV's new full-screen split Unique65 retains some split design ideas that have appeared on LeTV Super TVs before, and the newly added features make the product look even more eye-catching.

The first thing that impresses people is undoubtedly the further pursuit of the ultimate ultra-thin design. The thickness of the screen part of LeTV's new full-screen split Unique65 is comparable to the thickness of current smartphones, achieving a mural effect.

Speaking of the screen, we have to mention the full-screen design introduced on LeTV's new split Unique65. The method of extending the screen glass to the metal frame of the body is similar to the "ID borderless" that appears on mobile phone products. Even if the inevitable black border in the screen is taken into account, the overall border thickness is controlled at a level almost comparable to that of Apple's current iPhone. Combined with the 65-inch screen size, it is enough to be called a "borderless" design in the TV field.

As for the display effect itself, LeTV's new full-screen split Unique65 supports dual standards of HDR high dynamic range including Dolby Vision, and is equipped with a 65-inch 4K display with a high refresh rate of 120Hz. Combined with its Mstar6A938 flagship TV processor and 4+64GB large storage combination performance configuration, it is firmly in the first echelon of the TV industry hardware rankings.

In addition, unlike most competing products from other companies, you cannot see any exposed screw holes or splicing marks that affect the integrity of the product on LeTV's new full-screen split Unique65. The insistence on one-piece molding of the metal frame lives up to the name of a super TV that pursues perfection.

What's new about the new split? LeTV's new full-screen split Unique65 uses a hidden base that can be cleverly integrated with the split Soundbase, demonstrating LeTV's new understanding of split TVs. This allows split-design TVs to achieve a simple and integrated look when placed on an ordinary desktop.

The new split Soundbase also reflects exquisite manufacturing technology everywhere. For example, the corners of the product use the polished chamfering technology that was originally used in the design of smartphone frames.

The magic of the new Soundbase lies in the fact that when LeTV's new full-screen split Unique65 is mounted on the wall, the speakers installed inside can not only face the user in front, but the special slanted appearance of the Soundbase can also be hung on the wall like a TV, stretching the split design. This is an idea that has never appeared in previous split TV products.

The split design brings a total of 120W, Harman Kardon-certified full-function 2.1 audio system to LeTV's new full-screen split Unique65. Of course, an 80W wireless subwoofer is indispensable, which helps to create a more immersive audio-visual experience.

Another major technical change is that LeTV's new split full-screen Unique65 only connects the screen to the split Soundbase through a Superlink cable. The screen power supply is also provided directly by the Soundbase through a paper cable. The interfaces set on the back of the Soundbase also include two commonly used USB3.0 and three HDMI 2.0 interfaces.

Thanks to the addition of a magnetic baffle with a Superlink interface, the overall back design of LeTV's new full-screen split Unique65 is extremely flat and simple, which means that even if the TV is turned over, the back of the product is still a benchmark in the industry for appearance.

EUI6.0+ is a better super voice

With the launch of the Unique series, LeTV also brought the latest EUI6.0 operating system to its super TV products. In fact, from the several other brands of Internet TVs we have experienced before, we can find that more and more industry competitors are choosing to keep getting closer to LeTV's EUI at the TV system level. This proves EUI's leading position in the human-computer interaction level of large-screen TVs. After upgrading to 6.0, LeTV focuses on details and strives to make the user experience more perfect.

The interface design of EUI6.0 is still based on EUI's targeted intelligent recommendation, which can be roughly divided into three parts: classified desktop, homepage carousel, and synchronized theater. It covers a total of three major content providers, LeEco Ecosystem, CIBN and Wasu, providing massive movie resources.

In EUI6.0, LeTV has made further optimizations to the carousel interface. From the major categories of programs to the smaller sub-items, the layout is more intuitive and reasonable. Under the actual operation of LeTV's new full-screen split Unique65, the column switching is also extremely smooth, which is obviously due to the high match between the excellent TV hardware and software systems.

Regarding artificial intelligence and voice recognition, which have been hotly debated in the industry recently, Liang Jun emphasized at the launch of Unique TV that as early as 2013 when LeTV launched the first generation of Super TV, voice was regarded as an important means of interaction. Therefore, on EUI6.0, voice recognition has become another way for users to use TV in daily life with its stable recognition efficiency.

By speaking into the super remote control with a dedicated voice button, you can not only accurately search for the names of TV dramas such as "The Legend of Zhen Huan", but also more naturally say spoken commands like "I want to watch the Premier League game". At this time, the system will automatically identify keywords such as "game" and "Premier League" and accurately search for content.

When watching videos, operations such as pause, fast forward, and rewind can be completed directly with voice without using buttons on the remote control. Under ideal Internet speed conditions, the response time can basically be within seconds.

Of course, voice is not only for content search, but also can realize multi-dimensional supplement of EUI system operation without remote control buttons, such as realizing desktop jump and system settings through voice quality, which greatly reduces the difficulty of getting started when young children and older users operate super TV.

"Unique Thinking" builds new competitiveness of high-end TV products

As a new product series of LeTV Super TV targeting the high-end TV market of 10,000 yuan, Unique aims to capture more potential consumers who pursue the ultimate technological experience with innovative technology based on the industry's top hardware and systems.

After experiencing LeTV's new full-screen split Unique65, we can see that after becoming the leader of China's Internet TV, LeTV still places product innovation in an important position in its brand development, whether it is the design innovation of the full screen and the new split, or the innovation of EUI6.0 and super voice in software interaction.

There is no doubt that it is this "Unique thinking" that gives LeTV enough reasons to break away from the current low-price competition vicious circle in the Internet TV industry and explore greater value for its products and users.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.