Facing Ideal L7 and Mercedes-Benz GLC, can the BMW X3, which is comparable in size to X5 and has an official price reduction of 50,000 yuan, win?

When traditional luxury brands give enough, there will be the possibility of further battle between them and the leading new forces.

Recently, BMW launched the brand new X3, priced at 349,900-449,900 yuan. Not only has the price dropped by 50,000 yuan compared to the previous generation, but it has also been upgraded in many aspects.

BMW is so sincere so soon after the beginning of the year, and it seems that it is determined to win this time.

So, this model, which is often compared with Ideal L7 and Mercedes-Benz GLC, can it become the best choice among the three after being upgraded and priced optimized?

In fact, whether it can win or not depends mainly on the price and upgrade points. If the product is strong enough and the price-performance ratio is right, coupled with the brand influence of BMW, it will naturally bring greater confidence to everyone.

In terms of appearance, the BMW X3 adopts the latest design language. The classic "double kidney" front face is still present, but the details are more in place.

The new car has a wider grille and adds vertical and diagonal trims inside. The details are the same as the previous new 5 Series, using the "gold inlaid jade" craftsmanship.

Viewed from the side, the shape of the new car's door handles has been improved, from the original traditional style to a semi-hidden style, which looks more designer-oriented.

The extended wheelbase makes the side of the vehicle look more slender. Although it does not help much in improving the sporty atmosphere, the long wheelbase can often optimize the rear space.

In terms of size, the BMW X3 is 4865mm long, 1920mm wide and 1664mm high, with a wheelbase of 2975mm. The new car has a body length and wheelbase that are 110mm longer than the standard-wheelbase version overseas. The wheelbase of 2975mm is even comparable to the standard-wheelbase version of the X5.

In addition, the new car's seat cushion length is nearly 65 mm longer than the current model, the backrest and seat cushion padding are 20 mm thicker, and the backrest angle is optimized. The riding comfort and leg support performance have been further upgraded.

From this perspective, the loss of a little sporty atmosphere is compensated in terms of space and riding comfort, which can be considered a win-win situation.

From the interior, the luxury of the new car is still worthy of recognition. The new design language of crystal elements can best show the sense of luxury and class. The crystal atmosphere lights that can be seen everywhere, such as the center console, next to the cup holder, on the door handles on both sides, and on the rear door, are enough to prove this.

In addition, the new car has eliminated a large number of physical buttons in the central control area of ​​the past, and is equipped with a curved dual screen consisting of a 12.3-inch instrument panel and a 14.9-inch car screen.

The car system has been upgraded from ID7 to ID9. After the underlying system has been changed to Android, more APPs are supported, and the technological experience has been significantly improved.

Improving the technological experience of fuel vehicles is what many traditional luxury cars are doing now. However, the new car also cancels the chicken leg gear lever that many old car owners love, and I wonder if this is an overreaction.

Perhaps BMW should consider retaining these classic parts. Of course, this is just a small regret and will not have much impact on the overall driving experience.

The BMW X3 is equipped with a new B48 engine with higher output power, with low power and high power of 140kW and 190kW respectively, which are 5kW and 10kW higher than the old models on sale. There is no reduction in power performance.

The fully optimized BMW X3 can indeed give people a refreshing feeling. However, this does not mean that this car can be invincible. For example, the old rival of BMW X3, Mercedes-Benz GLC and the new force Ideal L7 are the strong rivals that X3 has to face.

So, if the BMW X3 competes with Ideal L7 and Mercedes-Benz GLC, does it have the confidence?

We use the similarly priced BMW X3 xDrive30L Premium Edition, Mercedes-Benz GLC 260L Luxury 5-seater, and Ideal L7 fully equipped Ultra Edition as comparison.

In terms of appearance, BB A or the new forces all have their own characteristics, so their appearance is a matter of personal opinion.

However, in terms of size, the BMW X3 has been able to catch up with the long-axis version of the Mercedes-Benz GLC after the wheelbase was lengthened, but compared to the Ideal L7, it is still a little smaller visually.

In terms of power, the high-power 2.0T engine of the BMW X3 is obviously more advantageous than the Mercedes-Benz GLC equipped with a low-power 2.0T engine + 48V mild hybrid system. The dual motors of the Ideal L7 are even better in terms of literal data.

In terms of chassis configuration, Mercedes-Benz GLC and BMW X3 each have their own insistence. The former is equipped with adjustable damping, while the latter insists on using traditional mechanical suspension. It can be seen that BMW is still confident in its own chassis tuning capabilities.

The advantage of Ideal L7 lies mainly in its configuration. It is equipped with air suspension and adjustable damping. The vehicle can achieve the functions of height and softness and hardness adjustment. The driving comfort should not be bad, but it is not certain whether it can be tuned as well as BMW.

In terms of intelligent driving configuration, traditional luxury cars have always been far behind mainstream new forces. Even though the "Automatic Driving Assistance System Pro" equipped in the BMW X3 is more sincere than the Mercedes-Benz GLC with L2 level assisted driving, which is an option at the same price, and has made significant concessions in price, it still seems a bit "poor" compared to the Ideal L7, which has almost full L2 level intelligent driving.

Objectively speaking, if the BMW X3 is compared with the Mercedes-Benz GLC with its current sincerity, it still has a relatively good chance of winning. However, if it competes with the Ideal L7, many advantages may become shortcomings.

Perhaps we should look at it more dialectically. For users who are fond of luxury fuel brands, BMW is obviously attractive.

For those users who value smart technology, luxurious and comfortable experience, and lower car use costs, there are too many options at the same price. At least among the new forces, they can get higher and more complete configurations with their eyes closed. As a result, the attractiveness of the BMW X3 is obviously going to be greatly discounted.

As the best-selling SUV model of the BMW family, the X3 naturally cannot lose its position in the torrent of the new era. This time, BMW has upgraded its appearance, interior, power, etc., and offered unprecedented price sincerity, which shows that BMW has begun to change its thinking and is ready to fight a tough battle with traditional luxury and mainstream new forces of the same level.

This time, BMW is really ready.