Two days ago, there was news that the iPad Pro sold in the Chinese market since Double Eleven this year did not perform well. Only 49,000 units were activated in the first month, which was a very bleak performance. In sharp contrast, the Apple iPad Air 2 had an activation volume of 557,000 units after it was launched in China. Does this mean that the iPad Air 2 is more suitable for Chinese people than the iPad Pro? Perhaps it is true. I have a friend who put down the iPad Pro and returned to the embrace of the iPad Air 2. Not long ago, taking advantage of the opening of the new local Apple Store retail store, a friend of the editor bought an iPad Pro while shopping in the store. He was very excited when he got it. Before that, he had been using the iPad Air 2. This friend's evaluation of the new iPad Pro was relatively positive. In fact, the iPad Pro provides more new technologies than the iPad Air 2, especially the so-called "desktop-level" hardware performance improvement that makes him unable to extricate himself. In other words, if it is really like what he said, the iPad Pro will definitely perfectly replace the position of the iPad Air 2, right? However, after just a short period of time, he put down the iPad Pro and switched back to the iPad Air 2 that had been with him for a long time? Why? He simply gave a few reasons. It was not satisfactory to use it for work, and it really couldn't handle the work. Since its birth, the iPad has been regarded as one of the best consumer entertainment electronic devices, and has never been used as a productivity device. Simply watching movies and online videos, or playing games, chatting with others in real time, or writing some simple documents or processing emails, it can be said that the iPad is the most suitable product for such things among all mobile devices. But when it comes to productivity, the disadvantages of the iPad Pro appear. This friend bought the Smart Keyboard keyboard cover, but did not buy the Apple Pencil pen, mainly because he did not understand creativity and had no artistic cells. However, when he spent money to buy the keyboard, he was very realistic. He thought that the price of the two official keyboards could buy an ordinary iPad Air. He frankly said that the current price was actually not suitable for purchase, and it was wiser to wait for a third-party keyboard. He regretted buying the keyboard at a high price, but he was not distressed, because the Smart Keyboard was just as Apple advertised, it was very easy to connect to the iPad Pro, and it was more convenient than using the Bluetooth keyboard before, but the angle was not easy to adjust and it was much heavier, so it was not difficult to split the keyboard when not in use. The key problem came. When he tried to use it to write articles, he found that whether he used the virtual keyboard on the screen or the Apple Smart Keyboard physical keyboard accessory, the actual experience was not as good as directly doing it on Windows or Mac with poor hardware configuration. Sometimes the creation would be so depressed that he had no idea, and he had to use his fingers to click on the screen. Even if he tried to adapt, he still felt frustrated. So he thought that if iPad Pro wanted to talk about productivity, it must first improve the basic typing input experience. The ideal situation is that it can allow people to fully focus on their ideas when working. It is not so comfortable as an entertainment device . There is no doubt that iPad Air 2 is recognized as one of the best entertainment devices. Since iPad Pro is not so convenient to use for work, it can be used as an entertainment device, right? It is equivalent to a larger and better iPad Air 2 tablet. But the actual situation is that the friend is still not satisfied. He said that in fact, when he first used the iPad Pro as an entertainment device, he liked it very much, mainly considering many factors. For example, the appearance design is still as beautiful and beautiful as the iPad Air 2, the new screen has better display effect, more accurate colors, and higher contrast, and the four-speaker system designed by Apple for the iPad Pro is much more powerful than the iPad Air 2, and you can enjoy watching movies and listening to music better. At the same time, the iPad Pro's performance improvement of twice that of the iPad Air enhances the experience, which is not only reflected in the test, but also in daily use. For example, web pages load faster, and even when playing games on a higher resolution screen, the fluency is not compromised. After opening multiple applications and switching games, there is no reloading. It sounds like there are many praises, but an important factor stopped him from praising it, that is, it is too big and too bulky. Compared with the iPad Air 2, the iPad Pro is indeed much larger. It is not only uncomfortable to hold it for a long time, but the weight will feel heavier as time goes by. In the same situation, the iPad Air 2 does not have such obvious concerns. Give me back my iPad Air 2! In the end, this friend thought that iPad Pro might really be a compromised product that follows the times, because it is not as good as Mac for work, and it is not as comfortable as iPad Air 2 as a tablet. Maybe the next generation iPad Pro 2 will be better, but it is really not suitable for him now. So he put down iPad Pro, used iPad Air 2 again, and quietly opened Safari browser, and began to search for news about iPad Air 3 on the Internet, hoping that some of the excellent features of iPad Pro can also appear on iPad Air 3. Although this friend of the editor cannot represent the majority of iPad Pro users, the question is, are there any Fengyou who bought iPad Pro and changed back to iPad Air series after using it for a few days? Or did they stop using it because of various problems after buying it? In addition, regarding the reasons why iPad Pro is not selling well in China, several previous analyses believe that the first reason is that the price of iPad Pro is too high, and it can almost replace two iPad Air 2 from some domestic channels. In addition, Chinese people are not clear about the positioning of iPad Pro, and still think it is an entertainment device, just an iPad with a larger screen. The third reason is that the price of iPad Pro does not match its actual value, that is, it cannot complete better work than other iPads. What do Fengyou think about this? As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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