GAC Trumpchi unveils its new S7 series with aviation-grade standards

On March 7, Zhuhai Airshow Center. "Thousand Miles of Intelligent Travel Begins with Aspirations" Trumpchi Xiangwang series was officially released. At the press conference, the domestically produced large aircraft C919 "Trumpchi Xiangwang" arrived with a full load of guests. Under the guidance of Trumpchi Xiangwang S7 and M8, it passed through the "Water Gate Ceremony" symbolizing the highest etiquette in the civil aviation industry and drove into the car press conference. Civil aviation expert Zhang Juen shared his feelings, and CCTV gold medal hosts Gao Bo and Xie Yingying interacted with the guests, creating a top-level feast that combines the heavy equipment of a great country with cutting-edge technology elements.

(Led by Trumpchi Xiangwang S7 and M8, C919 "Trumpchi Xiangwang" passed through the "Watergate")

Feng Xingya, Chairman of GAC Group, said that the Trumpchi Xiangwang series is a new high-end product series based on Trumpchi's "mainstream, grand, high-quality" brand positioning and built on a new multi-energy platform architecture, equipped with cutting-edge technologies such as advanced intelligent driving and AI smart cockpit. The launch of the Trumpchi Xiangwang series and the pre-sale of S7 are another important milestone on the road of GAC Trumpchi's brand advancement and product upgrade.

A group photo of guests at the GAC Trumpchi launch event, including GAC Trumpchi Marketing Department Director Guo Baixun (first from left), GAC Research Institute Vice President Zhang Fan (second from left), GAC Trumpchi Party Committee Secretary Li Yang (third from left), China Association for Science and Technology Chief Expert in Aviation Science Communication, Honorary Vice President of the Chinese Society of Aeronautics and Astronautics, and former Minister of Science and Technology of Aviation Industry Corporation of China Zhang Juen (fourth from left), GAC Group Executive Committee Member and Brand Marketing Director Huang Yongqiang (third from right), GAC Group Product Department Deputy Director Zhang Xiong (second from right), and Huawei Intelligent Vehicle Solutions BU GAC System Department General Manager Jiang Cheng (first from right)

At this press conference, Trumpchi Xiangwang series brought all high-end models, including Trumpchi Xiangwang S7, "a mid-to-large smart SUV for elite families", Trumpchi Xiangwang M8, "a smart luxury MPV", and 1 Concept, "a cross-era smart flagship", all of which will be officially launched in 2025. As Trumpchi's first high-end smart driving model, Trumpchi Xiangwang S7 officially started pre-sale, with a pre-sale price (after national subsidies) of 194,800 yuan to 234,800 yuan, and it also brought aviation-grade high-end courtesy.

(Trumpchi S7 pre-sale price and policy)

Trumpchi brand is renewed and the Xiangwang series is launched

By 2024, the penetration rate of L2 and above autonomous driving will exceed 50%, and the share of Chinese brands in the market above 300,000 yuan will continue to rise. The trend of intelligence and high-end development is unstoppable.

Huang Yongqiang, member of the Executive Committee of GAC Group and head of brand marketing, pointed out that intelligent driving and high-end substitution will drive China's auto industry into a new "golden age" and will inevitably drive Chinese autos to redefine the global market structure. Facing the magnificent era, Trumpchi has put forward an action plan for the brand to continue to renew itself - the brand is moving towards the high-end and the products are fully embracing intelligence.

(Huang Yongqiang, member of the Executive Committee of GAC Group and head of brand marketing, released the Trumpchi Xiangwang series)

Trumpchi’s brand renewal is a continuous leap forward with the changes of the times, consumption upgrades, and technological advances.

At last year's Beijing Auto Show, Trumpchi launched the full-cycle, full-scenario worry-free solution EV+, which comprehensively addresses users' pain points in energy replenishment, quality, safety, and service.

At the Guangzhou Auto Show, Trumpchi launched the EV+ new energy platform, preparing to provide users with a series of products with more diverse power, smarter and more powerful features.

On March 7, Trumpchi launched a new car series, which was a natural outcome. Huang Yongqiang said that with the launch of the Trumpchi Xiangwang car series, GAC Group's Trumpchi, Aion, and Haobo have formed a clear differentiated positioning and a strong synergy, ensuring that GAC Group's products cover the widest consumer group, helping GAC Group achieve the goal of the three-year "Panyu Action", and building a solid leading product matrix to achieve annual production and sales of 2 million vehicles for its own brand.

Comprehensive and advanced, the Aspire series defines new travel standards

The Trumpchi Xiangwang series of vehicles is advanced in all four aspects: product, design, technology, and service. It redefines new travel standards and provides users with aviation-grade travel experience.

High-end products, flagship for the entire series. The Trumpchi Xiangwang series has launched flagship models of all categories equipped with cutting-edge technology, creating a full-category product matrix covering sedans, SUVs, and MPVs, including the Xiangwang S7, Xiangwang M8, Xiangwang S9 and 1 Concept mass-produced cars that will be launched in 2025. All models in the series are equipped with high-end intelligent driving functions, and will be the first to be equipped with L3 intelligent driving this year; the comprehensive range of all models in the series exceeds 1,000 kilometers; the wheelbase of all models in the series is more than 2.8 meters, and the rear seats can be folded down to become a 2-meter bed in seconds, creating a first-class cabin-level riding space.

(High-end product, flagship of the entire series)

High-end design, neutral and elegant. Based on the new generation of "hidden edge in smoothness" design language, Trumpchi Xiangwang series deeply integrates oriental aesthetics with intelligent technology, integrates intelligence, and creates high-end. Through neutral and elegant surface proportions and vivid details, it creates an appearance with visual tension, draws on the intelligent and pleasant comfortable living room, creates an immersive space with landscape, and depicts a very tasteful cabin interior.

High-end technology, comprehensive intelligence. The newly upgraded Trumpchi i-GTEC 3.0 realizes high-end intelligence in all areas of cockpit, intelligent driving, three-electric, and chassis. In particular, the industry's first "one car with two modes, one car with three uses" technical solution has the economy and power of pure electric and plug-in hybrid, as well as the quietness and smoothness of extended-range power. Users use the pure electric mode for daily commuting, which is comfortable and economical; the extended-range mode is used for short outings, which is quiet and smooth; the plug-in hybrid mode is used for long-distance travel, with worry-free mileage and lower fuel consumption. The right to choose energy is completely returned to the hands of users, so that they can be calm with or without electricity.

(The industry's first "one car dual-mode, one car three uses" technical solution)

Huawei Qiankun Intelligent Driving will be gradually installed in the Trumpchi Xiangwang series this year. The upcoming Trumpchi Xiangwang M8 will debut the airport VPD unmanned valet parking function, which will be implemented this year. In addition, the Trumpchi Xiangwang 1 concept mass-produced car will be equipped with an L3 intelligent driving system.

High-end service, aviation experience. Trumpchi Xiangwang car series is equipped with a two-to-one "007 online super butler" for each user, providing full-time online service from 0:00 to 0:00 the next day, 7 days a week.

(High-end service, aviation experience)

The Trumpchi Xiangwang series has built a free door-to-door pick-up and delivery network in 272 cities across the country, achieving 100% coverage of prefecture-level cities. The service system responds quickly within 2 minutes. Users can complete the entire process of service without leaving home, completely saying goodbye to waiting and running around.

In addition, the Trumpchi Xiangwang series will share more than 1,200 service outlets across the country from GAC Group's three independent brands, with more than 1.2 million "self-built + cooperative" charging piles, with an average of 5 kilometers of Trumpchi protection.

The S7, the first car of the yearning, is available for pre-sale at a shocking price starting from 194,800 yuan with national subsidies

As the first high-end intelligent car in the Trumpchi Xiangwang series, the Trumpchi Xiangwang S7 has received a warm response from the market and aroused high expectations since its debut at the Guangzhou Auto Show last year.

On March 7, the pre-sale of Trumpchi Xiangwang S7 officially started. In the current market, models with 5-meter spacing, vector intelligent four-wheel drive system, laser radar, L2++ advanced intelligent driving, pure electric range of more than 200 kilometers, and 22-speaker Dolby Atmos sound system all cost more than 300,000 yuan, while the Trumpchi Xiangwang S7 with the same equipment can be purchased for less than 250,000 yuan.

(Guo Baixun, head of GAC Trumpchi Marketing Department, announced the pre-sale price of S7)

A user commented that after looking at the equipment of S7 some time ago, he thought it would cost at least 300,000 yuan, but he didn't expect it to be less than 250,000 yuan. Especially the MAX two-wheel drive laser radar version, the pre-sale price broke the psychological bottom line expectations of many people. "S7, today I will crown you the king of high-end equipment," one netizen joked.

(Trumpchi S7 matches L2++ end-to-end non-graphical system)

Not only has the configuration war started, but the Trumpchi S7 has also launched a rights war. Five real money rights gift packages are all given to users for free.

Lifetime use rights of the city NDA intelligent driving function worth RMB 25,000, customized upgrade credit of up to RMB 25,000, lifetime unlimited traffic package, multiple financial solutions, interest subsidy of up to RMB 13,000, and a limited-time lottery for a travel fund of RMB 20,000. All rights and interests combined exceed RMB 70,000.

Guo Baixun, head of GAC Trumpchi Marketing Department, also announced that not only are there many benefits, but also if you log in to the GAC Trumpchi APP and place an order immediately, you can enjoy pre-sale inflation money, 999 yuan off 3,000 yuan.

China's automobile industry continues to improve, and Trumpchi Xiangwang is born at the right time. With high-end products, high-end design, high-end technology and high-end services, Trumpchi Xiangwang series will surely become the leader of China's high-end products.