TalkingData's third anniversary brand strategy conference was held in Beijing

Mobility changes tradition, data changes the future.

Recently, TalkingData, a leading third-party mobile big data service provider in China, held a strategic conference in Beijing to celebrate the third anniversary of the TalkingData brand. TalkingData was founded in September 2011. From the initial entrepreneurial team to the largest independent third-party mobile big data platform in China, this conference is a summary of the TalkingData team's three years of entrepreneurship, and also a new starting point for TalkingData's brand transformation.

At this conference, TalkingData summarized its three-year entrepreneurial journey. Over the past three years, TalkingData has grown along with the rapid development of the domestic mobile Internet. From the initial data mining model to B2D services focusing on mobile developers, and then returning to in-depth data insights and mining after accumulating massive amounts of data, it has helped traditional industries cope with the rapidly changing mobile era and made traditional industries better through rich and professional data services. It can be said that the continuous evolution of TalkingData's model is the best practice of data value.

Currently, TalkingData's services cover basic application statistical analysis, mobile game operation analysis, and mobile advertising monitoring and evaluation services on the mobile Internet side, and are widely used by mobile developers and operation teams. In terms of data mining, TalkingData's unique intelligent recommendation system based on user interest research is adopted by well-known domestic application distribution markets such as 91, Jifeng, and 360. As the only mobile big data platform in China that provides enterprise-level solutions, TalkingData's products and services are used by large financial and e-commerce companies such as China Merchants Bank.

At this conference, TakingData COO Xu Yi shared with the media and guests the improvements and updates of TalkingData's B2D products in the past six months. The most significant change is the introduction of big data capabilities into the statistics and analysis of mobile applications and games, and the addition of third-party push support, making the operation analysis of mobile applications and games more complete. The operation analysis system that integrates big data capabilities and push channels can directly apply the analysis results to operation activities, truly realizing the use of data for my own benefit.

Xu Yi said: "TalkingData will continue to strengthen its B2D services and products on the mobile Internet in the future, provide developers and operation teams with easier-to-use, better-experienced and more valuable data services and products, help developers improve their products, and provide end users with a better user experience."

TalkingData Mobile Data Observatory is officially released

In addition, at this conference, TalkingData officially released a new data product - TalkingData Mobile Data Observatory. This is a mobile Internet data query product that is free and open to the public. In addition to providing basic mobile terminal data query functions such as popular models and systems, TalkingData Insight is also the first data query product in China to provide a complete Android platform application ranking list. As we all know, the domestic Android market is quite fragmented. Although major third-party application markets have their own application rankings, there is a lack of a public list in China that can fully understand the application ranking trends in the overall market environment. TalkingData Insight, with the help of a good cooperative relationship with many domestic third-party application distribution platforms, organically integrates data from all parties and presents the domestic Android platform application rankings, making it easier for everyone to understand the current mobile application market environment. It is reported that TalkingData Insight, like other products under TalkingData, is a data query system that provides real-time feedback.

TalkingData Completes Series B Financing

In addition, at this conference, TalkingData announced the completion of its Series B financing, which was led by Medtronic and SoftBank China Investment. After completing this round of financing, TalkingData's valuation has exceeded Flurry. William Plummer of Medtronic said: "Meidtronic is attracted by the TalkingData team's strong technical strength and in-depth understanding of data. At the same time, TalkingData's data commercialization model is very clear. They have proved with practical actions that data itself has actual value. Many traditional industry customers are enough to illustrate the problem. We hope to help TalkingData develop further and practice the path of data commercialization."

TalkingData has been trying new models to commercialize data since 2013. TalkingData believes that data itself has great value. As long as the right way of using it is found, the power of data can change many industries. Currently, TalkingData has provided complete mobile data services to companies such as China Merchants Bank, China UnionPay, CITIC Bank, and Jumei.com. It uses the natural precision of mobile data to help traditional companies and services become better.

Cui Xiaobo, CEO of TalkingData, said: "After this round of financing, TalkingData will expand the application of mobile big data in traditional fields, use the natural and precise advantages and value of mobile big data to change traditional industries, make traditional industries better, and change the future with data."