Mobile games are now on the news broadcast, what are you waiting for?

Mobile games are now on the news broadcast, what are you waiting for?

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On the evening of January 4, the first news broadcast of the Xinwen Lianbo, "China on the Road·Wonderful Stories", broadcast a three-minute news about mobile game entrepreneurship, titled "The Desperate Reversal of the "Fragile Ice Block" of Entrepreneurship in Zhongguancun". This is the first time that a mobile game entrepreneur has made the headlines of the Xinwen Lianbo. In addition to the broadcast of this news, major media began to report on this matter and also dug out the story behind this team. But if we take a closer look, what else can we see from this news?

On October 15, 2014, General Secretary Xi Jinping personally presided over a symposium on literary and artistic work and delivered an important speech. General Secretary Xi Jinping pointed out that the most fundamental thing to promote the prosperity and development of literature and art is to create and produce outstanding works that are worthy of our great nation and great era. Literary and artistic workers must regard the creation and production of outstanding works as the central link of literary and artistic work, and strive to create and produce more outstanding works that spread contemporary Chinese values, embody the spirit of Chinese culture, reflect the aesthetic pursuits of the Chinese people, and organically integrate ideology, artistry, and appreciation.

In this regard, at the annual game industry conference at the end of 2014, Sun Shoushan, deputy director of the State Administration of Press, Publication, Radio, Film and Television, also stated that game publishing is an important part of the cultural industry, and adhering to the correct publishing orientation and the organic unity of the "two benefits" are basic principles that game publishers must follow.

In November 2014, after the first World Internet Conference came to an end, Ren Xianliang, deputy director of the Cyberspace Administration of China and deputy director of the World Internet Conference Organizing Committee, said in an interview with the media that in 2015, in addition to listing on the New Third Board and the Growth Enterprise Market, helping Internet companies to list on the main board market is undoubtedly an important goal of the Cyberspace Administration of China. This is the first time that senior officials of the Cyberspace Administration of China have expressed support for Internet companies to list on the main board market.

Then, on January 4, 2015, the General Office of the State Council officially issued the "Notice on Forwarding the Intellectual Property Office and Other Units to Deeply Implement the National Intellectual Property Strategic Action Plan (2014-2020)", which clearly pointed out: Strengthen the copyright supervision of audio-visual programs, literature, game websites and online trading platforms, standardize the use of online works, crack down on online infringement and piracy, and optimize online supervision technology. This is also the first time that the country has expressed its attention to game copyright through a notice.

Finally, let’s review a passage about the news on that day in the “News Broadcast”:

An entrepreneur who quit his job, a startup cafe, a website that buys the time of a game star, a well-known game company, the Zhongguancun Golden Seed Program to support small and micro enterprises, and the mobile game that was finally represented. This is really a standard microcosm of the mobile game industry, so standard that it seems like the American dream or a Hollywood movie. This story symbolizes that China's mobile game industry is thriving and full of hope. Every link is reliable and safe. Grassroots entrepreneurs with dreams have achieved success through creativity and hard work - this story exudes such a sweet atmosphere that it makes people forget reality occasionally.

Although online games are not mentioned in the "Xinwen Lianbo" for the first time, as early as 2011, Perfect World had appeared in the "Xinwen Lianbo". However, this is the first time that the focus is on mobile game entrepreneurs. Judging from the recent national policies, 2015 is likely to be a favorable year for the Chinese game market.

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