APP promotion: digging into those niche promotion channels

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There are many articles about App promotion channels. Some conventional channel forms, free and paid ones are basically summarized comprehensively, so I will write an article about niche channels. These channels may sometimes seem a bit niche, but their existence is reasonable. I hope that friends in need can dare to try them.

1. FM radio

I talked to a radio channel some time ago and found that this channel is more suitable for O2O CP. Our boss was invited to participate in a traffic advertising radio program. The effect after the program was unexpectedly good. Our APP downloads and PC traffic have increased significantly. According to incomplete statistics, there are 5 million private cars in Beijing now. The users belong to the relatively high-end user group and have relatively high consumption power. Didi spent tens of thousands of yuan on radio advertising in the early days. There are about 100,000 taxi drivers in Beijing. During that period, Didi's download usage increased significantly. So this channel is definitely worth a try for the O2O industry.

2. Content Marketing

Content marketing is a subject that is worth studying in terms of both breadth and width. Here, we will focus on a few channels. First of all, the content of several well-known foreign social media platforms and foreign FACEBOOK, TWITTER, and YouTube is definitely worth copying in China. Several well-known Weibo influencers directly copy foreign content. Conversely, good content (soft articles, event planning, micro-films, self-made dramas) is very easy to hype. Micro-films were once considered by social products to be the most cost-effective channel communication carrier. The most classic case is the "What is Love" that has gained millions of users in a few months.

3. Internet cafe channel

The Internet cafe industry is definitely the fastest-growing service industry in the entire Internet industry. Although it has become a sunset industry, its size is still quite huge. The table sign and ejection position of the Internet cafe are still very good display positions. According to crowd analysis, social, entertainment, and game apps are still relatively popular.

4. Big Data

In addition to the three giants, there are many big data operators. For example, we talked about a university network operator some time ago. It has the network layout of all universities in the country. The scale is still quite large. Whether it is content access or special activities, it is a huge channel. In addition, there are many big data companies, which are roughly the same, making money from two aspects: 2B2C.

5. Government Projects

Needless to say, this is a big deal. Luck plays a big role in this. Many departments have external cooperation projects. If someone specializes in the government, it will definitely save a lot of trouble, but the fees are also relatively high. On the one hand, you need to think of a very clever combination point when cooperating with government projects, and on the other hand, you need to not charge any fees, and you can only push your APP. An educational software "Education Technology Service Platform" that has been dominating the Appstore free rankings for some time is a social APP promoted by Datang Telecom and the Ministry of Education.

6. Regional channels

Channel prices in first-tier cities and some second-tier cities are transparent and competition is fierce, but most cities have a lot of traditional channels and local online resources. Many channels have been operating for decades, and prices are floating. They rely purely on personal connections and relationships, so they are easier to tap. Regional channels are still relatively easy to operate.

In addition, there are many other channels. The most important thing for App promotion is to first understand your product, including product positioning (social, entertainment, games, services, tools, platforms, etc.), applicable groups, and there are only users that cannot be found, but there are no channels that cannot be found. Dare to try and make mistakes, and try to adopt an exclusive strategy to find the best channel and quickly expand the user market scale of the product. I wish you can find the channel that suits you best.