App Store data analysis for beginners of APP promotion

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There are a lot of data in the AppStore, but for an App promoter, the most important ones are downloads, comments, weight, list rankings, search rankings, and hot word searches, etc. As for what these data specifically represent, let's start with the downloads and give a brief introduction.

Downloads

Undoubtedly, download volume is extremely important for any app. It not only indicates the popularity of the app, but also determines its position on the list to a certain extent. In the App Store, users cannot see the download volume. If developers do not have the corresponding statistical tools, they can see the download status of the APP in the "Sales and Trends" of their own Apple Developer Backend.

Comment

Since users can only see comments in the App Store and cannot see the number of APP downloads, the role of comments is magnified accordingly. Because for users, in addition to looking at the name, icon and description of the app, what determines whether he downloads the app is downloads and comments. It can be said that the quality and number of comments determine your click-to-download ratio to a certain extent. At the same time, it should be noted that the role of comments in the App Store is far more important than we once thought. Today, with Apple's algorithm changing again and again, comments have begun to play an extremely important role in both search rankings and APP weight.

Weight

Weight is not a very advanced concept. In the Internet era, search engines have set different weights for different websites. For example, Google's PR, Baidu's Baidu weight, etc., for the convenience of ranking. In the application market, only the App Store directly expresses the concept of weight. For example, the domestic Android market, 360 market, etc., may also have weights, but they have not been clearly stated. It is worth mentioning that it is not only the application itself that has weight, but also the user's account and even the search term, which have different weights.

List

There are only three types of charts in the App Store, namely the paid chart, the free chart, and the best-selling chart. Each of them is divided into the overall chart, the first-level classification chart, and the second-level classification chart. The second-level classification is a concept unique to games, and there is no second-level classification for software. The paid chart is the ranking of paid applications. Its ranking rules are related to the number of downloads of the APP in a unit of time, the account weight of the downloading user, etc. The ranking rules of the free chart are similar to those of the paid chart, except that it is the ranking of free applications. As for the best-selling chart, it is different. It is more based on "sales volume", that is, the total sales of the APP, including the amount of in-APP purchases and direct purchases.

Search ranking

There are two types of search rankings: one is the ranking of associated words in the search drop-down, and the other is the ranking of keyword searches. The associated words in the drop-down need to have corresponding keywords in the title or subtitle to appear, while the keyword search ranking can appear as long as it is in the title, subtitle, keyword, or even description. As for the ranking rules, one is the weight of the APP itself, and the other is the number of downloads by users under a single keyword.

Hot word search

Hot word search is a new attempt after the App Store is updated. Its principle is similar to Baidu's hot search, which ranks the words that are searched by users more frequently, and then puts the 8 most searched words under the search bar. It should be noted that hot words are just hot words, they are not APPs, that is, the weight of the application itself has no effect on hot word search. What affects hot words is the number of searches per unit time by users.

If downloads and comments are the causes, then charts, search rankings, and hot word rankings are the results. The causes lead to the results, and the results affect the causes. The two complement each other and influence each other, and the concept of "weight" connects them together. Therefore, for promoters, it is never wrong to focus on increasing downloads and comments.