Layoffs for the winter, will you be one of the 20% who are laid off at the end of the year?

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Within 48 hours, Alibaba reduced its campus recruitment, Baidu stopped social recruitment, and Tencent was also rumored to be not allowed to increase outsourcing (Tencent employees are roughly composed of regular employees + external employees + outsourced employees. Outsourced employees are not Tencent employees. They sign contracts with outsourcing companies, and their salaries, year-end bonuses, etc. are also negotiated with the outsourcing companies.

Does this mean that a cold winter is coming for the gaming industry? Yes, by the end of the year, there will be a 20% staff adjustment in the gaming industry.

Viewpoint 1: BAT's reduction in recruitment has a demonstration effect on the gaming industry

I believe that in the past few days when the news of BAT's reduction in recruitment scale came out, the HR heads of most departments would have communicated with their bosses. The core issue is: BAT has taken action, what should we do?

What should we do? The boss will definitely ask: Is our profitability better than BAT? Of course we should be more cautious than them! (Of course, this does not include some companies that are really profitable.)

Regarding Baidu's suspension of social recruitment, Baidu Vice President Zhu Guang once said that 20% of Baidu's employees are unnecessary. They exist not for business needs but to complete the national employment rate task. Can you deny that your company does not have bloated staff?

Viewpoint 2: The gaming industry has entered a consolidation period and excess capacity will be eliminated

What is the background of the current game industry? After the overall market of PC games and web games is stable and small manufacturers are driven out of the market, mobile games will soon face the same situation as PC games. But what is worse is that after the growth rate of PC games and web games slowed down, mobile games still grew rapidly. But where is the new growth point after mobile games? I haven't seen it yet.

The top of the mobile game charts are firmly occupied by benchmark products of all mainstream types, leaving less and less opportunity for latecomers, or even new products from major companies, to catch up.

We have heard that a mobile game publisher has decisively laid off eight people including the director in its Beijing branch, which was just established two months ago. In addition, a mobile game recording product has also reported layoffs and downsizing.

Looking back at the circle of friends in the past week, what games are being hotly discussed? "Dream of the Red Chamber", "Adventure and Mining", "Never Gone", their characteristics are: high quality, few krypton gold pits, small team. After "The Journey of Flower", how long has it been since you saw a successful online game product? Most of the products that are about to be launched with reskins and stacking numbers will die this winter.

Viewpoint 3: Layoffs are normal at the end of the year, but the scale is larger this year

At the end of every year, Internet companies will more or less experience a small peak in layoffs. From the end of last year to the beginning of the year, in order to "gain momentum" in the industry competition, various online game companies scrambled to grab teams, establish projects, and expand their operations. Now that a year has passed and it is time to inspect the results, there will definitely be adjustments to the team. After entering the second half of 2015, the failure rate of mobile game projects is much higher than that in 2014 (this includes factors such as further washing of users from various channels, high advertising and promotion costs, and the decline of capital enthusiasm). The adjustment range will be larger than the 5%~10% in previous years.

The point is, will you sit there and wait for death? Of course not, please keep moving forward, moving forward, moving forward by any means necessary.