What would it be like to be able to enjoy the stunning audio-visual effects of a movie theater while watching TV at home without leaving the house? Year Sony, the TV expert, is making this a reality.

Recently, with the official launch of Sony TV Series 9, the new trend of home entertainment has been pushed forward again. This flagship product, through the revolutionary MiniLED backlight control technology, AI smart audio and video technology and home theater combined experience, presents high peak brightness, deep black, high contrast and color performance naturally, thus achieving cinema-level audio and video standards, redefining the role of TV in the home - it is not only a TV, but also a private theater. From now on, the idea of ​​"bringing the theater home" is no longer a dream.

A century-old film expert, technology creates classics

If we count from the founding of its subsidiary Columbia Pictures, Sony has gone through a glorious journey of a hundred years in the film industry. During this century, Sony has always been at the forefront of technological innovation, and its advanced image sensors, cameras, projection equipment and other technologies have been widely used around the world, providing filmmakers with more efficient and accurate creative tools.

In 2000, Sony launched its first digital camera, the HDW-F900, marking a major innovation in the field of film photography technology and the advent of the era of digital filmmaking. It was quickly used by the great director George Lucas in the filming of Star Wars: Attack of the Clones, the first Hollywood blockbuster shot primarily with digital cameras, opening a new chapter in human filmmaking technology.

Sony's digital imaging technology not only stops at the production stage, but also extends to the post-production and screening of films.

In 2005, Sony launched 4K digital projection technology, which greatly surpassed the 2K technology used in cinemas at the time, provided unprecedented clear images, greatly improved the viewing experience, and allowed audiences to see more delicate images and rich colors. Since then, Sony's 4K projectors have quickly become the preferred equipment for cinemas around the world to upgrade their digital projection systems.

Sony has also made outstanding contributions to classic film production. Starting with the first Spider-Man in 2002, Sony Pictures has successfully created this superhero series, including Spider-Man 2, Spider-Man 3 and the subsequent Spider-Man: Homecoming, which are all loved by audiences around the world.

In addition, Sony has also participated in the production or distribution of many films such as "Men in Black", "The Matrix", "A Beautiful Mind", "Kill Bill", etc., which have won praise from audiences and critics and become classics of Sony Pictures.

Obviously, Sony's advantage in imaging is not only reflected in a single link, but also in its ability to integrate the entire industry chain. It can closely connect the shooting, production and display links to form an efficient and collaborative ecosystem, fundamentally promoting the innovation and development of the film industry.

60 years of TV expertise, opening a new chapter

If movies are the ultimate expression of Sony's pursuit of art, then television is the perfect combination of Sony's technological strength and humanistic care. Since the 1960s, when Sony bravely took the first step and extended its innovative tentacles to the field of television, a new chapter about technology, art and life has quietly begun.

In 1960, Sony's first transistor TV, the TV8-301, was launched, marking Sony's official entry into the television industry. This product greatly reduced the size of the TV, making it more convenient for families to watch TV. More importantly, it opened a new era of comprehensive improvement in TV picture quality and sound quality.

Since its launch, Sony has never stopped innovating in the field of TV technology. From the first flat-screen TV to HDTV, to 8K TV, and the latest MiniLED TV, every milestone technological innovation is based on Sony's unremitting pursuit of a "cinema-level experience" on TV.

Today, as consumers' requirements for home entertainment experience continue to improve, Sony has once again demonstrated its foresight and innovation as an industry leader. With the launch of a new generation of cinema-grade TV products, these new products not only inherit Sony's consistent high quality standards and technical advantages, but also incorporate the latest display technology and sound solutions to provide consumers with a more immersive viewing experience.

As the latest masterpiece in the field of television, Sony TV 9 series adopts the new 22-bit grayscale control technology. As Sony's exclusive backlight control black technology, this technology is derived from Sony's benchmark-level monitors. It can accurately capture and restore the subtle brightness changes in the picture, achieving up to 4 million grayscales, making the bright areas more layered and the dark expressions more detailed. It is the key technology for televisions to achieve movie-level light and shadow.

At the same time, the newly upgraded XR chip has powerful scene recognition capabilities. It can accurately detect and analyze image data to improve picture realism, and optimize the TV sound performance, presenting high-quality pictures that fully restore the creator's intentions and more three-dimensional immersive sound performance.

Of course, in order to create an immersive living room theater, the sound and picture must resonate with each other. Therefore, it has added AI voice enhancement 3.0 technology, which can more clearly identify and optimize the performance of human voice dialogues, allowing the audience to hear every word of dialogue and enjoy a cinema-like sound experience.

In addition, it is also equipped with Sony's exclusive sound black technology - multi-channel screen sound field dome version, which provides a highly cinematic surround sound effect, achieves clearer sound positioning, and greatly enhances the sense of immersion when watching movies.

Enriching the content ecosystem and creating a comprehensive viewing experience

Even if the TV audio-visual technology is advanced, without a rich content ecosystem to support it, this ultimate viewing experience will be greatly reduced. Sony is well aware of this and while continuously promoting technological innovation, it has built a complete content ecosystem to ensure that users can enjoy a full range of high-quality cinema-level viewing experience at home.

At present, through in-depth cooperation with domestic high-quality video platforms such as Tencent Video, Sony has not only enriched users' viewing options, but also brought users more personalized viewing options through exclusive services such as "Sony Select Cinemas".

The in-depth cooperation between Sony and Tencent Video not only means that users can easily access massive amounts of film and television content, but more importantly, the close cooperation allows Sony's high-performance decoding technology to be fully utilized. The reproduction of high-bitrate and high-frame-rate content makes the picture details and color levels closer to the cinema effect.

It is worth mentioning that Sony TVs and Sony home theater products are also compatible with IMAX Enhanced and have passed IMAX and DTS® certification, which marks another important step for Sony in cinema-level viewing experience.

The introduction of IMAX Enhanced mode allows users to enjoy excellent IMAX picture and sound performance at home, whether it is color, brightness or contrast, it has reached the cinema level. At the same time, the support of multiple formats, such as DTS:X, also provides users with more flexible and diverse viewing options. Of course, in addition to IMAX Enhanced, Sony also supports advanced technologies such as Dolby Vision and Dolby Atmos.

Obviously, Sony TV is taking scene needs as the guide to create a full range of high-quality cinema-level viewing experience for users. This continuous innovation of product concept will undoubtedly allow Sony TV to occupy a more advantageous position in future market competition.

Product concept integration, redefining home theater

Entering 2024, as Sony extends the essence of the "BRAVIA" brand to a wider field, it has achieved a deep integration of TV and home theater, giving the product concept of "bringing the theater home" a new and vivid meaning in the digital entertainment era. In this new era, Sony is no longer satisfied with just providing a single TV or home theater product, but is committed to closely combining the two to weave a dream space of "home is theater".

As the best interpreter of the current BRAVIA brand concept, Sony TV 9 series has created a customized home theater for users with its excellent picture quality, shocking sound effects and rich content resources, inspiring unprecedented synergy effects and bringing the home audio-visual entertainment experience to a new height. From the moment it is turned on, users can feel a comprehensive upgrade from vision to hearing, as if they have instantly traveled into the world of movies.

Therefore, when we talk about "bringing the cinema home", we are not just talking about a TV or a home theater system, but also a lifestyle and an attitude of pursuing the ultimate experience. Sony TV uses technology to pay tribute to every user who loves movies and loves life, allowing them to enjoy a pure cinema-level audio-visual experience at home.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.