Ten key words for entrepreneurship in 2015

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In 2015, China's entrepreneurial sector ushered in a "golden age" under the guidance of the "mass entrepreneurship" trend. As we bid farewell to the old and usher in the new, let's review the top ten keywords of the year in the entrepreneurial sector.

Keyword 1 Internet+

Since Premier Li Keqiang first proposed the "Internet Plus" action plan in March 2015, "Internet Plus" has transformed and influenced multiple industries. The e-commerce, Internet finance (ITFIN), online travel, online film and television, online real estate and other industries that are currently familiar to the public are all masterpieces of "Internet Plus".

In December, the magazine "Yiwenjuezi" released the "Top Ten Buzzwords" of 2015, and Internet+ ranked second. Using the Internet to transform traditional industries and give traditional industries the "wings" of the Internet, in a sense, more and more industries will be subverted and upgraded in the future.

Keyword 2 New Third Board

The explosion of the New Third Board has enabled many startups to gain access to more diverse and lower-threshold public listing financing channels. Through this, startups can also leverage the capital market through more channels to accelerate their own development.

At present, well-known Internet companies on the New Third Board include Hero Entertainment, Jiuxian.com, Huxiu.com, Baihe.com, Tianya Forum, Innovation Works, Tiexue.com, etc. I believe there will be more and more in the future.

Keyword 3 Capital Winter

By the second half of 2015, the “capital winter” was widely circulated in the venture capital circle, and the death lists of startups in many industries were revealed, shocking the industry.

Behind the "capital winter cycle" lies the game between venture capital and entrepreneurs and the huge competitiveness under the entrepreneurial trend. The capital winter theory helps to warn entrepreneurs that before success, every day is like walking on thin ice and every year is like a cold winter. How to usher in the real spring is definitely not something that can be solved by raising funds. It must be that the product really wins the market and is welcomed by users.

Keyword 4 Entrepreneurship services

Under the trend of mass entrepreneurship and innovation, various vertical industries continue to emerge, among which entrepreneurial service companies represented by Sida Pai and Xiaofanzhuo are extremely innovative.

The target of entrepreneurial services can be individuals or enterprises; it can conduct analysis and research on entrepreneurs and propose targeted solutions. It is a comprehensive management and consulting service, providing entrepreneurs with helpful information and services, and ultimately helping entrepreneurs succeed.

Keyword 5: False financing

"Fake financing" is rampant in China's venture capital circle, and exaggeration and false reporting of financing amounts occur frequently. In the current exaggerated environment and atmosphere, all entrepreneurs and investors have been swept up in it and have no choice.

In the venture capital circle of 2015, in just over a month from August to September, more than 50 companies announced that they had received investments of over 100 million yuan, covering multiple fields such as e-commerce, O2O, Internet finance, cloud computing, and travel. It is difficult to tell whether the financing amounts disclosed by these companies are true or false.

Keyword 6: Merger Wave

From the merger of Didi and Kuaidi at the beginning of the year, the merger of 58 and Ganji, to the merger of Meituan and Dianping, and then to Ctrip's holding of Qunar, the story of the merger between the industry leader and the second has been staged continuously. In addition to the previous mergers of Youku and Tudou, JD.com and Yixun, former competitors have become teammates overnight. Can such a love-hate situation bring about a result of 1+1>2?

Keyword 7: Star Venture Capital

It is a worldwide trend for celebrities to enter the field of venture capital. With huge social resources, influence and wealth, and even more valuable, tens of millions of fans, it is difficult for celebrities who go into venture capital to fail with such unique advantages.

From the fashion industry to the catering industry to the financial field, celebrities favor a wide range of venture capital industries. In the Internet age of rapid information expansion, celebrities have become the beneficiaries of the Internet and technological revolution, and in turn are also promoting deep changes in this industry.

Keyword 8: Maker Space

2015 was the year of the "explosion" of maker spaces, and the entrepreneurial trend led by "double innovation" has been continuously supported and helped by national policies.

In the era of Innovation 2.0, various forms of maker spaces are providing entrepreneurs with basic services of various categories and varying degrees in their own ways.

Keyword 9: Equity Crowdfunding

At present, there are models under the name of "crowdfunding", including the officially defined "equity crowdfunding", such as 36Kr, "physical or commodity crowdfunding", such as Suning Crowdfunding, JD Crowdfunding, etc., and "chain franchise project crowdfunding", such as Renrentou.

I hope that in 2016 there will be a better solution on how to better develop equity crowdfunding business and establish more reasonable equity crowdfunding regulatory rules.

Keyword 10: Burning money subsidies

In 2015, many O2O companies used various forms of subsidies to burn money, with the ultimate goal of exchanging profits for market share, grabbing territory, and defeating rivals. From "Internet + taxi" to food delivery O2O, "users cannot be retained without subsidies, and the number of users decreases once subsidies stop", which is the pain point of the money-burning model.

At present, O2O is still in the process of exploration. "Money-burning subsidies" will only breed more "fake customers", which is not a long-term solution for the development of O2O. In 2016, O2O companies need to continue to explore and achieve balanced development of online and offline O2O as soon as possible.