Replace your phone with a new one, but the high configuration is not as good as you need

"The new phone I bought a while ago has been upgraded in many aspects compared to the old one, but many of the improved performance are dispensable." Mr. Wu, a local consumer, said in an interview recently that the new phone has four cameras and high pixels, but the price is also much more expensive, more than 4,000 yuan. The key is that for Mr. Wu, it is not necessary to use four cameras on a daily basis, and he feels that the dual cameras of the original phone are enough. "Now the slightly better new phones on the market basically have this configuration, with high performance and high price." Mr. Wu said, "I have also considered choosing a low-configuration phone, but I am worried that the pace of upgrading is fast and it will be eliminated soon." It is reported that many consumers have similar confusions when buying new phones. The new phone has powerful functions but high prices, and they are a little unwilling to buy low-end phones.

[[417917]]

Resident Mr. Li told reporters that he recently visited several physical stores of well-known mobile phone brands, and most of the store clerks enthusiastically recommended high-configuration new models. But Mr. Li said that he would rather buy a new mobile phone with fast running speed and smooth software system, and the number of cameras, pixel level, filter quality, etc. are not the most important.

The reporter visited the market and learned that the price of new phones from many brands starts from 3,000 to 4,000 yuan, and the high-configuration phones cost 5,000 to 6,000 yuan or even more than 10,000 yuan, which exceeds the psychological expectations of many consumers. Some consumers said that they originally planned to buy a new phone, but faced with high prices, they had to choose the previous generation model or low-end phone after the price reduction.

A senior person in the mobile phone market said in an interview that nowadays, both domestic and foreign brands of mobile phones are more or less "involution". New technologies and new materials are emerging in an endless stream, especially in the field of cameras. Not only are there more and more cameras, but some special functions such as "microscope lenses", "periscope lenses", and "augmented reality AR cameras" have also appeared. While this has improved the performance of mobile phones, it has also pushed up prices and caused excess performance. For consumers, it is not easy to choose a new mobile phone with moderate performance and price.

The reporter learned through visiting the market that since the second quarter of this year, high-priced models have accounted for a large proportion of newly launched smartphones. Even some brands that used to focus on the mid- and low-end have launched new products with a starting price of more than 3,000 yuan and high-end models of more than 5,000 yuan. Industry insiders analyzed that the "involution" in the mobile phone market is due to the fact that manufacturers are chasing higher profits on the one hand, and on the other hand, it is also related to the intensified market competition, and various brands are forced to speed up product iterations. In fact, mobile phone manufacturers may wish to better study the personalized and diversified needs of consumers for each market segment and develop more diversified products. If you just "involution" blindly, or even form disorderly competition, consumers will not buy it in the end.