Xiaomi stores are everywhere, but why are there so few Apple stores?

Have you noticed that among all kinds of offline mobile phone stores, Xiaomi stores are everywhere, but on the other hand, although there are many Apple stores, most of them are authorized stores and small third-party stores, not Apple's official self-operated stores, and the services they provide are much less. So why is this?

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1. Apple has very high requirements for the location of its stores, because the direct-sale stores are directly operated by Apple, which is equivalent to its own face, and must reflect a high-end image. The location must be in the core location of the core area of ​​a large city, and it must be conspicuous enough.

2. Store costs are too high. Apple not only has high requirements for location, but also spends a lot of money on hardware such as store decoration and design. Someone once revealed that the huge glass in front of the Apple store costs tens of millions of yuan per piece, not to mention that it is not easy to produce and transport glass of this size. Therefore, some people joked that the least valuable thing in the Apple Store is Apple's electronic devices.

3. The labor cost is also very high. As we all know, these domestic companies use various outsourcing and temporary workers to keep the labor cost very low, but in the end, we workers suffer. Just look at the situation of Meituan riders. Apple has done a good job in this regard. It does not take advantage of any loopholes. It is very practical. The pre-sales and after-sales teams all sign labor contracts directly with Apple and pay five insurances and one housing fund. The salary is not low, so the cost goes up immediately.

Therefore, due to the high costs and Apple's stringent requirements, it is definitely unrealistic to open stores on a large scale. Currently, Apple stores are basically only available in first-tier cities and some second-tier provincial capitals.