Two major second-hand car platforms filed a lawsuit worth 100 million yuan: just because Renrenche was dissatisfied with Guazi’s excessive advertising

The rapid development of mobile Internet has enabled all consumption behaviors you want to carry out in life to be completed through the Internet.

You can recharge your phone bill online, order takeout online, go on blind dates and find a partner online, and of course, you can also buy a car online.

In recent years, a large number of Internet used car trading platforms have emerged, and online and offline advertisements have been overwhelming. It can be said that the development is booming. However, in the past two days, two major domestic used car platforms have been involved in a billion-dollar lawsuit over advertising issues.

It is reported that recently, Renrenche sued Guazi.com in court for unfair competition because it was dissatisfied with the promotional terms such as "far ahead" and "leading the country" used car direct sales website.

Renrenche believes that Guazi.com has engaged in unfair competition such as false advertising, which has violated laws and regulations, so it has filed a lawsuit in court requesting a judgment that Guazi.com immediately stop its unfair competition, apologize and compensate for economic losses of 100 million yuan.

According to the announcement of the Haidian Court, in this dispute, the plaintiff Renrenche stated that Guazi.com used many false and untrue propaganda terms such as "far ahead", "leading the country", and "more than one million people browse every day" in advertisements on its official website, WeChat, mobile APP and other major online platforms, which misled used car buyers and sellers, causing traders who were unaware of the truth to believe that Guazi.com was the number one in the market and that only Guazi.com dominated the market, which seriously damaged Renrenche's competitive advantage and caused huge economic losses to Renrenche.

Just as you can often see advertisements of Renrenche and Guazi used car in elevators and bus stops, these advertisements are just like the advertising companies' used car trading platforms. The dispute arose over advertisements.

So, for those users who are really concerned about used cars themselves, do you think Huang Bo’s advertisement is better or Sun Honglei’s advertisement is better?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.