According to the latest report from SellCell (Internet data research), the depreciation rate of iPhone 13 this year is half that of iPhone 12. Not only that, the depreciation rate of iPhone 13 two months after its release is also the lowest among all iPhone generations, with a depreciation rate of only 25.5%; the depreciation rate of iPhone 12 exceeded this value shortly after it was launched.
The study said that one of the reasons is the chip shortage across the industry. Since it is difficult for consumers to get new iPhones in a short period of time, their prices have remained high, and even sold at varying degrees of markups (such as iPhone 13 Pro and iPhone 13 Pro Max). Compared with previous models, the iPhone 13 has the highest value retention rate in the first two months since its release; this is not only good news for Apple, but also for those who are among the first users to get the phone after the new product is released. So, when did you get your iPhone 13? Did you pay a premium or buy it at the original price or a discounted price? |
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