How to quickly advance to the second level in search oCPC? Get it now!

How many conditions are needed to send search oCPC to the second level? How many steps? What are the methods? This article will explain them to you one by one.

1. Search oCPC second-level threshold

Search oCPC is divided into " target conversion cost model " and " click bid coefficient model ", and the two models have their own corresponding second-order thresholds

1) Under the "target conversion cost model", the conversion volume must be no less than 10 per day for 3 consecutive days;

2) In the "click bid coefficient mode", the cumulative conversion volume must be no less than 30 in 7 days.

2. Three necessary conditions for entering the second stage

1) Data alignment : Confirm that the returned data and oCPC report data are within the error range, and click "Data Verification" on the delivery end;

2) Reaching the threshold : the number of conversions at the second-order threshold;

3) Reasonable cost setting : Under the target conversion cost model, the CPA needs to be set according to the recommended value, and the CPA setting should not be lower than 80% of the recommended value. If it is lower, it will not be able to enter the second stage.

▼ Please note! Data verification location

Entrance 1 : Tool Center → oCPC → oCPC Delivery → Data Verification

Entrance 2 : oCPC delivery package → data verification

3. Enter the second-order common pain points

1) Data cannot form a closed loop, there is no technical docking capability, and data cannot be aligned, etc.;

2) The business volume is limited and cannot reach the second-order threshold;

3) Unstable delivery and fluctuating costs.

Solution:

① Jimuyu: Use Jimuyu landing page, data is automatically transmitted back, and there is no cost connection;

② Switch from eCPC to oCPC: first use eCPC to enter the second-order optimization to improve conversion, and then smoothly switch to oCPC;

③ Stable delivery in the first stage: Select a suitable plan to create a delivery package, and avoid major adjustments when entering the second stage.

Tips: The so-called "suitable" means that the bidding cost and delivery effect of the planned unit are relatively ideal in the near future and you can accept it; for example, the conversion volume is good, the cost is within an acceptable range, and the ROI is close to expectations.

Not enough? Here are some shortcuts to lower the threshold:

1) Under the mobile target conversion cost model, you can enter the second stage after accumulating 30 conversions in a week;

2) The six major industries of education, finance, medical beauty, franchise, real estate, and tourism skip the first stage and enter the second stage with zero threshold

Notice! The above shortcuts require a registration system, and you need to apply for registration through an optimizer.

4. QA on key issues

Q1: What might be the reason why I cannot enter the second stage of oCPC?

① Check whether the data is unverified;

② The target conversion cost is not set or the set cost is less than 80% of the recommended value;

③ The conversion volume has not accumulated sufficiently.

Q2: If there is a recommended CPA value, does it mean that I can advance to the second level?

The recommended CPA is just a calculated value and does not mean that you can advance to the second level. There are three conditions for advancing to the second level: data verification, conversion number reaching the threshold, and CPA setting not less than 80% of the recommended value.

Q3: What suggestions are there in the early stages of using oCPC?

① When using oCPC, try not to make big changes to the plan you have started (such as adding or deleting a large number of keywords, modifying creative ideas and landing pages, etc.);

② It is recommended that you extend the observation time as much as possible and evaluate the overall effect;

③ The first three days before the second-stage delivery is the model learning period. Try to reduce human interference as much as possible, such as adjusting CPA, adding or deleting words, etc.

The above sharing.

Author: Baidu Marketing Center

Source: Baidu Marketing Center