How many keyword statuses are there in Baidu bidding promotion? What do they represent respectively?

The establishment of a Baidu bidding promotion account proceeds step by step from plans, units, keywords, and creativity. Plans and units are simple, and the most important are keywords and creativity. So how many types of Baidu bidding promotion keyword status are there? What do they represent respectively? Let’s learn more about it with Dongguan Network Promotion Editor!

How many keyword statuses are there in Baidu bidding promotion? What do they represent respectively?

The status of keywords can reflect the current promotion status of keywords.
1. Validity:
It means that the keyword can be promoted currently, but whether the promotion results can be displayed online normally is determined by the status of various levels such as account, promotion plan, promotion unit, keyword/creative, etc. You can click the light bulb to view details.

2. Not suitable for promotion:
It means that the keyword cannot be promoted normally because it does not meet the promotion standards. The system will inform you of the specific reasons why the promotion is not suitable, and you will need to modify the keywords or related information accordingly. After the modification is completed, the system will re-examine your keywords.

3. Suspension of promotion:
It means that the keyword has been paused. At this time, the keyword cannot be promoted normally until you click "Enable" to cancel the pause of the keyword.

4. Invalid search:
It means that the bid for the keyword is lower than the minimum display price and cannot get the opportunity to be displayed. You can get exposure opportunities by optimizing keyword quality or increasing keyword bids.

How many keyword statuses are there in Baidu bidding promotion? What do they represent respectively?

5. Waiting for activation:
Indicates that the keywords are created for you by your marketing consultant. Once you activate these keywords, they can be promoted. In Account Settings, you can set the activation duration of keywords/creatives.

6. Low search volume:
The keyword promotion has been suspended by the system due to low search volume. When more netizens start searching for this keyword, the system will automatically resume promotion. You can temporarily keep these keywords and wait for more netizens to search. At the same time, through the keyword recommendation tool in the system, you can choose other keywords that can bring you abundant traffic.

7. Under review:
It means that the system is reviewing the keywords, and only the keywords that pass the review can be promoted normally.