How to set keywords for Baidu bidding promotion? Can I add multiple identical keywords?

How to set keywords for Baidu bidding promotion? Can I add multiple identical keywords?

In some specific cases, you may need to add multiple identical keywords to your account. For example, if you promote the same product in several regions such as Beijing and Shanghai, you need to set different promotion regions for multiple plans but include the same keywords and creatives. Taking your needs into consideration in these situations, the system supports you to add the same keywords in different promotion units, set different bids, matching methods, etc.

The same keywords submitted in different promotion plans will compete with each other, and the system will automatically select the keywords that may get the best ranking to display. If your promotional regions, promotional content, matching methods, etc. are consistent, we do not recommend that you add the same keywords repeatedly.

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