Baidu bidding creative writing, how to write a good creative idea?

A good creative can not only improve the ranking of keywords, but also increase conversion rate and ultimately close deals. However, for many SEM bidding promotion personnel, how to write a good creative is a headache for many people. So how should we write a good creative for Baidu bidding? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Baidu bidding creative writing, how to write a good creative idea?

1. Clarify the core needs of visitors. Bidding is a very precise traffic. When visitors search for this keyword, they have a need. When bidders write creatives, it’s to satisfy their needs. Which keyword corresponds to which demand? Know the core needs of visitors and meet user needs.
When we know what the visitor needs are, it becomes particularly important to meet them. Analyze the different needs of keywords and meet the needs of visitors when writing creative works.

2. Lock in the target. If the service we provide is better than others, we should indicate in the creative that our service is better than others, so as to lock in some precise targets. Finally, creative tools can be used to add outstanding creative ideas.

The above is the creative writing of Baidu bidding. How to write a good creative idea? For SEM personnel, the writing of creatives requires more observation, to see how the bidding opponents write their creatives, and then to summarize these creatives, adjust them through imitation testing and then summarize, in order to write good creatives.