(1). You can create up to 100 promotion plans, and each promotion plan can have 1,000 promotion units. Generally speaking, a larger number of campaigns and promotional units means that you have a more thorough segmentation of keywords and can target more potential customers in a more precise way. Even if you are only promoting one product/business in one region, you can classify keywords from multiple perspectives and combine them with different (targeted) creatives. You can improve the click-through rate and quality by optimizing the quality of creative writing. See "Establishing a promotion plan" and "Tips for promotion units". Your account structure consists of campaigns, campaign units, keywords/creatives and other levels. A healthy account structure not only allows you to manage your account more flexibly and efficiently, but is also the necessary foundation for you to achieve the best promotion results. You can start by understanding what a healthy account structure is. For more questions, please go to Baidu Search Promotion Help Channel: http://yingxiao.baidu.com/support/fc/index.html For more information about Baidu promotion products, check out Baidu Marketing Center: http://pro.baidu.com/ 1. How to analyze competitors in Baidu's bidding promotion How to analyze competitors in Baidu's bidding promotion The most important thing for a project is also the most necessary work besides understanding your own company. Researching competitors can help me quickly understand multi-dimensional indicators such as this project, market and time period, and regional investment strength. It also...
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