Marketing hot spots calendar for January 2022!

We have prepared a marketing hotspot calendar for January 2022 for everyone, please check it out!

Major festivals

January 1st New Year's Day

The arrival of New Year’s Day means the beginning of a new year. On this day every year, brands bring a full sense of festive ceremony, and both online and offline, it is full of enthusiasm.

Find keywords

New, starting point, New Year's plan, New Year's flag

Brainstorm

1. From the perspective of "new" and "old", the two can be discussed separately. For example, "new" focuses on creating a welcoming atmosphere, sending blessings to express the brand's humanistic care, or launching new products, brand renewal, etc.; as for "old", it focuses on keywords such as memory, summary, and turning the page, playing the emotional card, launching an annual report or annual summary, and highlighting the brand's "companionship" attribute. Of course, you can also compare “new and old” to highlight the highlights of the brand/product.

2. From the perspective of plans and wishes, you can initiate relevant interactive topics or voting and lottery to actively communicate with consumers, or you can open offline pop-up stores to narrow the distance between yourself and consumers, or you can directly tell the brand wishes from your own perspective to convey the brand value and create differentiation.

3. From the perspective of holidays, the word "holiday" is already a hot topic. You can launch some interesting H5s or touching short videos to touch the pain points of consumers.

Inspiration Case

• PROYA subway advertisement "What is the New Year" wishes you a good turn at the next stop:

• Tmall HeyBox launches #2022You have a new message#New activities:

• Brand leverage poster

January 10th Laba

Find keywords

Laba porridge new year goods

Brainstorm

1. Popularize the traditional customs of Laba Festival, conduct national trend marketing, and convey the cultural value of Laba Festival to consumers.

2. Carry out promotions and discounts around "New Year's goods" and launch a series of New Year's goods festival campaigns.

3. The end of a year is called "La". Laba means the alternation of the old and the new. It prays for a good harvest and implies good luck. The brand combines the product features to show it in posters or H5.

Inspiration Case

• JD.com and Detective Tang's extra episode reveals the Laba "17104" puzzle

• Brand leverage poster

January 25th (Little New Year)

Xiaonian does not refer to a specific day. Due to different customs in the north and south, the day of "Xiaonian" is also different. During this festival, major brands will stage a war between glutinous rice balls and dumplings.

Find keywords

Little New Year, Reunion, Kitchen God Worship, Cleaning the House

Brainstorm

1. Explore the connotation of the festival and plan some activities such as holiday check-ins and sharing hometown customs.

2. Combine product characteristics to organically implant the brand or product.

Inspiration Case

• Amul & Golden Films interpret the story that happened in the mysterious "Photography Studio" on New Year's Eve:

• Major brands use posters

January 31, New Year’s Eve

As the most important traditional festival of the Chinese nation, the Spring Festival embodies the warmth and reunion of the Chinese nation, carries the cultural bloodline and ideological essence of the Chinese nation, and has an irreplaceable and unique position. Every New Year’s Eve, a brand marketing Spring Festival Gala will be staged with various new events.

Find keywords

Farewell to the old, New Year's Eve dinner, reunion, staying up late, red envelopes

Brainstorm

1. On New Year’s Eve, sending red envelopes, grabbing red envelopes, and watching the Spring Festival Gala are fixed programs. On this day, it is more effective for brands to give out benefits and hold lucky draws.

2. "Reunion" can be said to be the angle that most brands prefer. They often take a sensational route, setting up various obstacles to highlight the meaning of reunion and resonate with consumers.

3. The New Year zodiac is also a common way to leverage momentum. Brands can show their creativity by using the zodiac’s image, homophony, meaning, etc. to connect with their own brand.

4. Combining with traditional elements is a marketing strategy that will never go wrong during the Spring Festival. For example, staying up late on New Year’s Eve, eating New Year’s Eve dinner, setting off firecrackers and other New Year customs… These elements that are only available during the Chinese New Year represent different emotions and play a big role in helping to create an atmosphere.

5. Affected by the epidemic in the past two years, "Celebrating the New Year in Place" has also become a new theme for brands to leverage.

Inspiration Case

• Bestore and Peng Yuchang perform "The Year Hidden on the Table"

• Midea's short film "None of Your Business" about celebrating the Chinese New Year at home

• Bilibili sends out the "New Year Atmosphere Group" for the Spring Festival

• Major brands use posters

Solar terms and festivals

Lesser Cold (January 5)/Greater Cold (January 20)

Dahan is the last solar term among the 24 solar terms in the year. After the Great Cold, the new year's cycle of solar terms begins. The momentum of these two festivals mainly revolves around the keyword "warmth".

Find keywords

Warmth and snow

Brainstorm

1. Starting from the perspective of cold weather, the brand demonstrates humanistic care and provides warmth.

2. Incorporate solar term elements into posters and copywriting, such as snowflakes, bonfires, etc.

3. Show the cultural connotation of the festival and use relevant customs or poems to add cultural heritage to the brand.

Inspiration Case 

above.

2022 is a year worth looking forward to.

In the new year, I wish that every one of you who has read this article will be able to come up with a marketing plan that goes viral!

Author: MuMuMu

Source: MuMu