What is SEM bidding promotion? What parts does it consist of?

Dongguan editor Feng Chao summarizes that as the name suggests, paid ranking means that a website can only be included and ranked high by the search engine after paying. The higher the payment, the higher the ranking. Bidding ranking service is a service in which customers purchase keyword rankings for their own web pages and are charged on a click basis. Customers can control their ranking in specific keyword search results by adjusting the pay-per-click price; and can capture different types of target visitors by setting different keywords.

The most popular pay-per-click search engines in China are Baidu, Yahoo and Google. It is worth mentioning that even if you have done PPC (Pay Per Click) paid advertising and bidding ranking, it is best to optimize the website for search engines and log the website into major free search engines.

2. Purchasing keyword ads means displaying the ad content on the search results page to achieve advanced targeting. Users can change keywords as needed, which is equivalent to rotating ads on different pages.

3. Search Engine Optimization (SEO)
SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a popular online marketing method. Its main purpose is to increase the exposure of specific keywords to increase the visibility of the website, thereby increasing sales opportunities. It is divided into two types: off-site SEO and on-site SEO.

The main task of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine the ranking of search results for a specific keyword, so as to improve the search engine ranking, thereby increasing website traffic and ultimately improving the website's sales or promotion capabilities.

SEO is to adjust and optimize the website structure, keyword selection, and website content planning to make the website appear higher in search results.
Search engine optimization (SEO) includes website content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, image optimization, search engine login, etc. PPC is the abbreviation of Pay Per Click. PPC is the abbreviation of Pay Per Click in English, and its Chinese meaning is pay-per-click advertising.

At present, SEM is in the development stage, and it will become the only way for the development of professional websites and even e-commerce in the future. SEO is a part of SEM and a means to achieve SEM search engine integrated marketing.

4. Pay-per-click advertising is called PPC in English, which is the abbreviation of Pay Per Click, and its Chinese meaning is pay-per-click advertising. At present, SEM is in the development stage, and it will become the only way for the development of professional websites and even e-commerce in the future.