If you want to understand the third online audio-visual conference, these points are indispensable

On December 3, the "3rd China Online Audiovisual Conference" opened in Chengdu, Sichuan. As the highest-level, largest-scale, and annual "barometer" national industry event in China's online audio and video field, compared with the previous two sessions, this conference will pay more attention to the development of the content industry, focus more on guiding young people to innovate and start businesses in the online audiovisual industry, and more effectively promote exchanges in the online audiovisual industry. How to get a deeper understanding of the conference, you must know the following details.

The big names gathered together to show their high-class style

The scale of this conference is quite large, and the lineup of participants is also quite strong. Many big names gathered together, including Cai Fuchao, Director of the State Administration of Press, Publication, Radio, Film and Television, Tian Jin, Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, Ren Xianliang, Deputy Director of the Cyberspace Administration of China, Yin Li, Deputy Secretary of the Sichuan Provincial Party Committee, and Huang Yanrong, Vice Governor of Sichuan Province, and other political leaders also attended the conference.

In addition, the elites of the radio and television industry were also present, including Wang Gengnian, Director of China Radio International, Yan Xiaoming, Director of China National Radio, and directors of local TV stations in Hunan, SMG, Jiangsu, Zhejiang, Beijing, Hubei, Guangdong, Tianjin, Shandong, Henan and other places.

The presence of these government leaders also reflects the country's great attention to the field of Chinese online audio and video. At the same time, the business attendees of the forum were also of high status - the heads of iQiyi, Youku Tudou, Sohu Video, Tencent Video, PPTV, etc. all appeared at the conference and gave speeches on the future development of the industry, and the seven major Internet TV licensees even held a half-day party for their own entertainment.

Follow the development of government policies to explore industry development trends

Faced with the continuous expansion of China's online audio and video field, relevant state departments have also actively assisted in further organizing online audio-visual programs and promoting the development of the online audio-visual industry. Among them, Minister Cai Fuchao emphasized that in recent years, in order to implement General Secretary Xi Jinping's important instructions on "making cyberspace clear", the General Administration has strengthened the management of online audio-visual programs with the active cooperation of industry institutions and practitioners.

On this basis, the State Administration of Radio, Film and Television has mainly taken measures in five areas. First, it has promptly removed politically harmful and bad programs on the Internet. Second, it has implemented the "self-review and self-broadcasting, review before broadcast, no review, no broadcast" and program filing system for online dramas and micro-films. Third, it has issued regulations on the management of online foreign dramas. Fourth, it has governed the order of Internet TV dissemination. Fifth, it has strengthened the construction of the audio-visual program supervision system.

At the same time, Minister Cai Fuchao also gave five development suggestions for the further development of China's audio-visual industry: First, it is necessary to be rooted in the fertile soil of China's excellent culture and add color to the enrichment of the spiritual home of the Chinese nation; second, it is necessary to always firmly grasp the fundamental of innovation and constantly open up new horizons for the development of emerging media; third, it is necessary to establish a sense of responsibility and actively strive to be a model of dual-effect unity (Editor's note: put social benefits first and achieve the unity of social and economic benefits); fourth, it is necessary to seize the commanding heights of technological progress and contribute to the country's economic and social development through industrial development; fifth, it is necessary to establish the concept of talent first and build a stage for young people's innovation and entrepreneurship.

Combining measures with suggestions, the development direction of the entire Internet audio-visual industry is clarified. It must be allowed by policies while taking a development path that suits itself. Minister Cai's remarks also made many industry leaders think about the future development direction of the industry.

At the same time, Director Tian Jin also made a profound speech on online audio-visual programs. He believed that online audio-visual programs are an important carrier for "telling Chinese stories well" and an important entrance and platform for foreign countries to pay attention to and observe China. Therefore, online audio-visual program service agencies should have the political awareness and overall awareness of "telling Chinese stories well", use positive works to correct the source, spread the Chinese voice, explain the Chinese spirit, and show the Chinese style, so as to provide the best way for the international community to enhance its understanding of China, let the world know a real China, a developing China, and a stable China, and make due contributions to shaping the national image and maintaining national development.

What should we do in the future? How should we do it? It is indeed worth thinking about.

CCTV and Mango TV are both seeking new solutions

The resignation of a large number of celebrity hosts has put CCTV in the midst of a whirlpool of public opinion. Can CCTV, a news-based station, carve out a path in the new media?

Mr. Yuan Zhengming, Deputy Director of CCTV, pointed out that CCTV should take the construction of a world-class new mainstream media as its overall goal, explore the intersection of TV+ and "Internet+", take news as the leader, video as the core, and users as the center, and strive to find a media integration development path with CCTV characteristics and international standards, so as to enhance the influence and competitiveness of mainstream media.

When presiding over a special working meeting on media integration of CCTV, Nie Chenxi proposed the need to give full play to the advantages of video resources and news content; to combine increasing the volume with revitalizing the existing volume; to develop new business models, open up new channels, and enter new fields; and to upgrade and transform the "CCTV News" client and CCTV.com, and to achieve breakthrough progress before the end of the year.

Hunan TV Station Director Lv Huanbin also sought breakthroughs for future development at the conference. Lv described Hunan TV Station simply and clearly: platformization, engineization, and capitalization. He said that at last year's Internet Audiovisual Conference, I had an understanding of the traditional radio and television taking the path of media integration. That is, as a traditional media person, if you want to get involved in new media, you must jump in no matter how difficult it is and learn to swim in the water. I even used a very decisive expression at the time, saying that it is better to seek death than to wait for death, and find a way out when you are at the end of your rope. In accordance with the central government's requirements for promoting the integrated development of traditional media and new media, on April 20 last year, the Internet embarked on a path of self-centered and integrated development. The first time we jumped in to try swimming, we couldn't help but worry and fear, but when we really swam, we experienced another kind of pleasure and gain.

In the landscape of all-media competition, as a traditional radio and television media ecology, we should be highly vigilant against systemic risks and not get entangled in competition between stations, between provinces, or between localities. Instead, we should defend our main position with the support and guidance of the General Administration and exchanges and cooperation with peers. Only mainstream information media can be managed and controlled, and can be delivered to thousands of households - with both political awareness and leadership.

Facing this year's Internet Audiovisual Conference, with the joint efforts of many industry leaders and government departments, how will the pattern of China's audiovisual industry be formed? How will it develop in the future? It really requires everyone to explore together.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.