Recently, I have often come into contact with some friends' account data, and found that everyone is not very clear about the specific data they need to look at in daily life. Here, Dongguan Feng Chao makes a simple summary for your reference. Which specific reports should I look at to analyze Baidu bidding account data? Before we talk about data analysis, we need to clarify a few prerequisites: 1. Data analysis cannot improve the conversion effect of an account. Only by adjusting the account can we get feedback. The data only gives us a direction for adjustment. Therefore, we should spend more time thinking and performing specific operations rather than making various data reports. 2. Everyone is at different stages, so the efficiency of reading data will naturally be different. It is also for this reason that, at the beginning, we should grasp a few core data points and must not be greedy for everything. Let’s get to the point: Here are four reports that need attention. Each report involves the following questions: where to download the report, how long the report should be downloaded for, and which indicators to focus on in the report. 1. Keyword consumption report (can be downloaded directly after upgrading to Baidu Promotion Assistant 5.8.3) 2. Overall account data 3. Search term report: 4. Consultation conversion report Friends who read this article can download and organize these four statements of their accounts. In each subsequent statement, I will combine some real data cases and talk to you about the specific analysis methods and ideas. |
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