Which platform has better promotion effect: Baidu, WeChat Moments, or Toutiao?

As the Wuhan epidemic gradually recedes, companies in many regions have begun to resume work. In order to catch up with this year's progress, many bosses are looking for various channels to increase their promotion efforts. Just yesterday, a customer came to consult about online promotion business. Which platform is better for promotion: Baidu, WeChat Moments, or Toutiao ? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Which platform has better promotion effect: Baidu, WeChat Moments, or Toutiao?

1. Search engine keyword marketing .

How to do network marketing? The differences between Baidu bidding and optimization are introduced in detail here. Everyone can go and have a look. In addition to Baidu, there are also search promotions from 360, Sogou, and Shenma [UC Browser]. Which one works better? In fact, the effects are quite good. If you set your daily spending budget at 5,000, you will definitely receive a flood of inquiries. In comparison, there is a simple calculation formula that you can calculate. That is the total daily consumption divided by the number of valid customer inquiries per day. The smaller the result, the better the effect.

For example, one of my brothers placed search ads on 360 from 9 a.m. to 3 p.m., spending a total of 430 yuan and had 5 consulting clients. Then the result is 430/5=86. Then his customer acquisition cost for each potential customer is 86 yuan.

So as long as you calculate according to this formula, you can tell which search platform is more effective.

2. Advertising on self-media platforms.

This is quite popular at the moment because self-media itself is quite popular nowadays. Everyone is familiar with Toutiao, Baidu's Baijiahao, Yidian Zixun, etc. [Some self-media advertising is called: information flow advertising, such as Baidu. 】

So which one works better? This effect evaluation has a budget threshold. You can't say, "I'll take 5,000 yuan to try out Toutiao and see how effective it is." There's no way to test this out. This is generally calculated on a monthly basis and requires a higher budget. For example, if you spend 50,000 yuan on Toutiao in a month and it brings in 500 potential inquiries, according to the above formula, the customer acquisition cost is 100 yuan. But if your budget is only 5,000 yuan, it may only bring in 10 potential customers. So there is a budget threshold.

3. Social Advertising

This should need no introduction. It is the WeChat Moments advertisement that everyone often sees. Its professional name is: Guangdiantong. This fee is currently charged based on the display. Generally, some brand companies do this, which has a greater effect in enhancing the brand image. Or you can target a specific area, for example, a restaurant can target people within 5 kilometers of you.

This effect does not mean that if you launch it today, business will suddenly become hot tomorrow. It is recommended to invest for a long time to see some results.

Of course, in addition to the above-mentioned online marketing methods, there are also QQ marketing, Weibo marketing, etc., which will not be introduced here. Because I don’t understand the operation ideas myself. That’s about all I have to share. If friends want to do headline advertising, WeChat Moments advertising, etc., you can ask me to help you get some discounts from the channels. (WeChat: 18673936764)