Where is the road to operation going?

The operations profession has only been on track for a few years. Compared with similar technical products, the salary is relatively low, but there are countless pitfalls. The future is uncertain. What is the future of cat life?

Look at these issues from several perspectives.

Growth issues

No matter what situation we are facing, the first thing we face is the growth of our own operations. This is hard power and also our requirement for ourselves.

Today, there are so many people, Internet media, and online courses that supplement the various knowledge modules of operations, fill different fragmented time, and help us establish the three views and knowledge system of operations.

Let’s talk about a few levels of operational skills.

The first is the practice of the skill system

Through the execution process, we gradually become familiar with different types of operational skills. For example, community content operation , public account operation, and application market promotion cooperation.

During this process, including internal company information, direct supervisors and public information, many skills were provided with good execution standards and success cases. The standards for being able to stand on one's own are also very clear, requiring one to understand every detail of the operation process and to achieve good results through hard work.

The cruel reality is that in different environments, the resources controlled and the proportion of the skill work in the overall operation are different. For example, the content styles of financial and sports products are very different. The effects of the corresponding methodologies will also be different, resulting in different understandings of content operations, which of course will directly affect your level and salary when applying for the corresponding position.

Another point is that operational skills are so extensive that one can only attempt to master them to a limited extent within a unit of time. This is determined by the operational focus of the product and is somewhat passive. This is where the importance of career planning comes into play.

The second is the establishment of operational thinking

This is one of the signs of advanced operations, such as process thinking and data thinking. In a nutshell, before you do something, you will think and break it down first, and know how to monitor the data to judge the effectiveness of the execution and promote optimization.

When we look back and compare excellent and mediocre operations, we emphasize the importance of operational thinking, but this must be based on skill practice. Otherwise, even if we forcibly impose an execution framework and forcibly list indicators based on data, we will not be able to experience it firsthand.

So at this point, the requirement for operations is to thoroughly understand the execution process of operational skills and measure the input-output ratio with a sense of ownership. Only then can you review and decompose the framework process and key points. Furthermore, be good at summarizing and reviewing in time.

The third is to draw inferences from one instance to another

When you are familiar with one or more operational skills and have the habit of summarizing, many skills can be applied by analogy. For example, if you understand Baidu Union Advertising, it will be easy for you to understand the process, principles and even effect estimation of Tencent Guangdiantong .

The fourth is overall planning

When you have practiced multiple skills or learned them by analogy, it is equivalent to being familiar with the use of various weapons. We can then plan the operation system based on the characteristics of the product, select the operation focus and parallel direction, and check the process specifications and results for each operation direction.

These are some of the growth processes of operations under ideal conditions. We hope to refer to the best standards at every stage through the summaries of our predecessors. The reality is that companies won't consider such long-term things for you, and every career experience choice may change your trajectory.

Select the problem

Interviews that make you question your life has become a catchphrase on the Internet. Let’s first talk about some of the “pitfalls” in the interview process. In addition to the public HC, there are many decision-making factors behind each company’s recruitment . For example, a candidate may have more comprehensive skills than another, resulting in him being “inexplicably” rejected.

The interview performance in small companies is often determined by the interviewer's style, while large companies have relatively rigorous and unified evaluation standards.

Large companies, such as Alibaba, will have several fixed questions in their interviews. You can experience them yourself:

1. What is the most profound project you've worked on?
2. What problems did you encounter during this period and what were your solutions?
3. What reflections do you have afterwards?

In terms of hard conditions, there are relatively clear comparative requirements for the practical depth of skills, successful cases, and years of experience.

The signal these information gives us is to sort out our career aspirations and plans earlier. You want to shape a brilliant resume, and a background in a large company is a stable bargaining chip, but the condition is that you had better have enough years of work experience, in-depth practice and outstanding performance in the corresponding business. So do you still dare to flee when you feel wronged, or come when I have more money? On the contrary, it is worth considering establishing the business direction earlier and avoiding job-hopping in less than two years.

If you plan to do new media , you should figure out what kind of business new media has a proportion and potential and can touch the essence of the content.

We must have another reason to choose a startup company besides “it wants me and the money is good.” What role does this company play in my career puzzle? Can you continue to deepen or supplement your industry background horizontally? Is there a broader space and vision for development? Or simply have the opportunity to start a successful business and achieve financial freedom.

It is the inheritance of operational skills that has increased career choice opportunities on the Internet, allowing us to easily magnify our own value and ignore the bloody elimination in the workplace. It’s not that I don’t want to retaliate, it’s just that the time has not come yet.

In view of the growth issue, the above two aspects are self-requirements for operations. We must first consider career planning, make rational choices, refer to the standards and demand ourselves at work, and get the best results in every practice.

But the reality is, self-requirements are self-requirements, but they also depend on a lot of fate and luck, and of course the human factors mentioned below.

Workplace Accidents

In an era of national entrepreneurship, accidents in the workplace are repeatedly breaking through our cognition and bottom line. From a numerology perspective, you watched its prosperity, but were unexpectedly eroded without warning.

You were notified of layoffs in the morning, and left in the afternoon. If you were given compensation, it would be like you helped an old lady in your previous life.

The boss said this color is monotonous, that one has no sense of hierarchy, and he immediately started to revise and release it;

Last year I had three phone interviews a day, but this year I haven’t answered a phone call in half a month;

The product is launched. How much does it cost? Give me 1 million users in half a year.

This direction is very popular now, so we will also set up a project to work on it.

Aren’t it necessary to treat the cruelty of the market rationally, face up to the problems of your own products, and explore their needs through users?

Think calmly about the direction, control the rhythm of products and markets, and choose the right entry point for operations, and half of the work will be done.

The market is already cruel, please reduce the harm to cats' lives. No impulse, no accidents.

Be bold in doubting and careful in verifying

There is nothing wrong with doubting one's cat life. Only a sense of crisis can help us recognize the rules and cruelty of the workplace and correct our direction.

Whether it is poisonous or not depends on the medicine used in the soup.

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This article was compiled and published by @運有毒 ( Qinggua Media ) by the author @運有毒. Please indicate the author information and source when reprinting!