Baidu's 5 major updates to information flow, check out the improvement effect...

Today, I will share with you what product function updates Baidu Information Flow has had in the past June, and what unexpected surprises these updated functions can bring to the conversion effect of our information flow ? Let's take a look at the simple introduction of the update function...

2018/6/1

oCPC API joint debugging/delivery process optimization function: 1. Reduce the API docking operation cost of advertisers; 2. Solve the problem of multiple joint debugging of the same application; 3. Solve the problem of application update requiring re-operation of conversion/new unit delivery;

4. Solve the problem that the model cannot recognize the same conversion features.

Entrance: Information flow promotion platform - promotion management - set promotion unit.

2018/6/12

The video advertisement post bar large picture video link style and large picture video download style online function: support (single selection/general delivery) post bar homepage and list page delivery.

Entrance: CPC background, promotion unit level, single selection of Tieba traffic or preferred traffic.

2018/6/21

The CPC business side discloses oCPC target conversion data function by default: 1. All oCPC target conversion data are selected by default in the custom columns of promotion units and unit reports, and disclosed in the unit list by default 2. The oCPC target conversion columns corresponding to CPC units are all displayed with "-"; it helps advertisers improve their delivery efficiency, and the default disclosure helps to improve the delivery efficiency of more advertisers . Entry: Select "APP Download" under the plan level - select the style, and add "Large Image Video Download".

2018/6/21

Access to the feed bidding advertising platform function: Access to the bidding CPM billing can meet the advertising demands of advertisers at different stages. Advertisers have the greatest control over ad exposure, helping advertisers maximize brand influence and enhance brand exposure value. Entrance: Information flow promotion platform - promotion management - set promotion unit.

2018/6/21

oCPC product function update functions: 1. JS department code process optimization, unit verification logic optimization, and default disclosure of oCPC target conversion data on the business side; 2. Shorten the time for advertisers to create new conversion tracking, increase the department code success rate, and improve the efficiency of advertisers' delivery. Entrance: Information flow promotion platform - Promotion management - Set promotion unit

Author: Baidu information flow advertising , authorized to be published by Qinggua Media .

Source: Baidu information flow advertising

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