How to improve website SEO effect, how to write articles for search engines and customers?

Generally speaking, besides the basic display function, a corporate website also has a key attribute, which is to obtain traffic. Using online promotion to obtain traffic, in addition to the current SEM bidding, the rest is SEO optimization. If the website wants to continuously obtain free traffic from search engines, the corporate website should continuously publish articles. So, how many articles should the corporate website publish in one day?

Before answering this specific situation, I would like to share an opinion: it is better to publish less than to publish low-quality articles.

Next, let’s talk about website article updates, based on specific circumstances.
For corporate product sites, they are published according to the company's business type.
For those who mainly sell products, the focus should be on products and cases;
Those who mainly provide services should focus on cases and news.
Corporate websites choose to publish 1-3 articles based on their rankings and specific industry competition. For industries with greater competition, more releases should be made at a higher frequency. For industries with less competition, fewer releases should be made at a lower frequency.
If the corporate website is a platform site, the number of releases should be determined based on the platform traffic target. At least every column on the corporate website should be published in place.

The published articles should meet 4 points:
1. Articles that are timely and relevant to current events are more popular with search engines.
2. Write articles on topics that users care about from the user's perspective to make them attractive.
3. Don’t forget the purpose of writing an article—to promote products, services, and brands.
4. Improve the quality of the article as much as possible. It should be mainly text, combined with pictures and text, and the length should be appropriate but not too short.